Results 271 to 280 of about 5,836 (311)

Attitude toward Private Label Brands

2016
The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz   +1 more
openaire   +1 more source

Branding Decisions for Retailers’ Private Labels

Journal of Marketing Channels, 2014
Umbrella branding (UB) strategies for manufacturers’ products have received considerable attention in the literature. Not much is known about this strategy for private labels. Using a game-theoretic approach, we reassess the benefits of introducing a private label in a distinct category, and provide favorable conditions for the retailer to implement ...
Nawel Amrouche, Tarek Ben Rhouma, Georges Zaccour   +2 more
openaire   +1 more source

Consumers' Intention to Buy Private Label Brands Revisited

Journal of General Management, 2010
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels) to differentiate assortment and price. As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to attract the attention of scholars and practitioners.
Walsh, Gianfranco, Mitchell, V.W.
openaire   +2 more sources

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Journal of Marketing Research, 2012
While some researchers view private labels (PLs) as a key tool for retailer differentiation, others imply that consumers do not distinguish between PLs of different chains. This debate raises the question: Do a retail chain's PL investments subsidize rival PLs? In addition, how does this affect their choice share vis-à-vis national brands? The authors
Gijsbrechts, E., Szymanowski, M.G.
openaire   +2 more sources

Store brand and perceived risk on private label brand attitude

Journal of Indian Business Research, 2020
Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty.
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Conceptual Approach on Private Label Brands

Indian Journal of Public Health Research & Development, 2018
The Indian retail era is witnessing the migration of trade activities from the national brand to phantom brand in the past decade. In spite of economical and political fluctuations, the Indian retail has emerged with promising sign of growth in Private label branding. The current study tries to correlate the economic theory with private labeling as the
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Private Labels, Brands, and Competition Policy

2001
Abstract The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream
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Private Label and Manufacturer Brand Coexistence

2018
Consumer goods categories consist of many different brands, and quality-wise, these range from economy brands to standard brands and premium brands. These brands either belong to manufacturers/suppliers, or to the retail chains in the form of private label brands.
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Private Label and Manufacturer Brand Research Execution

2018
This chapter discusses the execution of the research on the coexistence of private label and manufacturer brands in food product categories in a grocery retail landscape characterised by high retail consolidation and concentration. The main focus of this chapter is data collection and data analysis procedures. Data collection issues are discussed first,
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The supermarket industry – private label brand development

2008
Kumaresh Chakraborty, Sam Adapa
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