Results 261 to 270 of about 5,836 (311)

Private label personality: applying brand personality to private label brands

International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S Glynn
exaly   +2 more sources

Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product and Brand Management, 2000
Current research on brand alliances has focused primarily on alliances between two known, national brands. However, there is significant benefit to both parties in an alliance between a national brand and a private brand. Such alliances are gaining importance in the industry but have not been studied by marketers.
Rajiv Vaidyanathan
exaly   +2 more sources

An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
openaire   +1 more source

Increasing the Brand Equity of Private Label Brands

International Journal of Customer Relationship Marketing and Management, 2017
This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
openaire   +1 more source

Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
openaire   +1 more source

Private label brands: a relationship perspective

Journal of Business & Industrial Marketing, 2017
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady, Tom Taylor, Patty Kamvounias   +2 more
openaire   +1 more source

Consumers’ Perception of Private Label Brand

MADRAS AGRICULTURAL JOURNAL, 2019
The private Label Manufacturers Association (PLMA), founded in 1979 in US, states that Private label products comprise all goods sold under a retailer’s brand. That product can be the retailer’s own name or a name produced completely by the retailer. A private label brand is manufactured by a third-party producer or contract and sold under a retailer’s
Balaji P, Suresh M, Ashok K.R, Murugananthi D   +3 more
openaire   +1 more source

Assessing the vulnerability of private label brands

Journal of Product & Brand Management, 1995
Private label brands may be in danger as a result of recent changes in the marketing strategies used by private label firms. The primary competitive advantage of private label brands, good quality at low prices, may be lost if private label firms continue to modify and expand how their brands are marketed. Specifically, changes in private label brands′
Diane Halstead, Cheryl B. Ward
openaire   +1 more source

Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
openaire   +2 more sources

How to brand your private labels

Business Horizons, 2018
Private labels have become ever-more important and are slowly turning into brands of their own. Retailers increasingly offer three-level 'good, better, best' private-label programs that include economy, standard, and premium private-label tier goods. For each of these tiers, retailers must decide under what name to brand their private label.
Geyskens, Inge, Keller, Kristopher O., Dekimpe, Marnik, de Jong, Koen   +3 more
openaire   +2 more sources