Results 241 to 250 of about 2,632,005 (260)

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Journal of Business Research, 2020
Carlos Torelli, Jessie Wang, Ashok K Lalwani   +2 more
exaly  

The role of brand equity in a new rebranding strategy of a private label brand

Journal of Business Research, 2020
Catarina Marques, Nebojsa S Davcik
exaly  

Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type

International Journal of Retail and Distribution Management, 2022
Faruk Anil Konuk
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
Anne T Coughlan
exaly  

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly  

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Marketing Science, 2020
Robert Evan Sanders, Jean-Pierre Dubé, Bart J. Bronnenberg   +2 more
exaly  

The Nature and Benefits of National Brand/Private Label Competition

Review of Industrial Organization, 2004
Robert L Steiner
exaly  

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
Alain Jolibert
exaly  

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Journal of Retailing and Consumer Services, 2015
Justin Beneke
exaly  

How to brand your private labels

Business Horizons, 2018
Marnik G Dekimpe, Inge Geyskens
exaly