Results 251 to 260 of about 2,632,005 (260)
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Private label personality: applying brand personality to private label brands
International Review of Retail, Distribution and Consumer Research, 2015Mark Selwyn Glynn
exaly
The effects of organic labels on global, local, and private brands
Journal of Business Research, 2013Hans Bauer
exaly
The Growth of Private Label Brands: A Worldwide Phenomenon?
Journal of International Marketing, 2015Sandra J Milberg
exaly
Food private label brands: the role of consumer trust on loyalty and purchase intention
British Food Journal, 2016Cristina Calvo Porral +1 more
exaly
Competitive advantage, private-label brands, and category profitability
Journal of Marketing Management, 2012Russell Abratt, Paul Dion
exaly
Private label brands: major perspective of two customer-based brand equity models
International Review of Retail, Distribution and Consumer Research, 2014Cristina Calvo Porral +1 more
exaly
Factors affecting attitudes toward private labels and promoted brands
Journal of Marketing Management, 2008Chung-Yu Wang
exaly
Defensive strategy against a private label: Building brand premium for retailer cooperation
Journal of Retailing and Consumer Services, 2017S Chan Choi
exaly
'My store my brand' - a critical review of online and offline private label brands in India
International Journal of Indian Culture and Business Management, 2018exaly