Results 291 to 300 of about 5,836 (311)

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Journal of Marketing Research, 2014
Youngju Kim, Neeraj Arora, Anocha Aribarg   +2 more
exaly  

Advances in National Brand and Private Label Marketing

2022
openaire   +1 more source

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Australasian Marketing Journal, 2011
exaly  

The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

Middle East J of Management, 2020
exaly  

Couponing Strategies in Competition Between a National Brand and a Private Label Product

Journal of Retailing, 2019
Edward Jaenicke
exaly  

Private Label Brands

openaire   +1 more source

Advances in National Brand and Private Label Marketing

2023
openaire   +1 more source

Defensive strategy against a private label: Building brand premium for retailer cooperation

Journal of Retailing and Consumer Services, 2017
exaly  

Identifying a private-label supplier on national brand

Journal of Product and Brand Management, 2019
Mercedes Martos-Partal, Samanta Pérez-Santamaría, Alvaro Garrido-Morgado   +2 more
exaly  

National Brands and Private Labels in Retailing

2014
openaire   +1 more source