Results 71 to 80 of about 2,632,005 (260)

National Brand and Private Label Pricing and Promotional Strategy [PDF]

, 2017
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction.
Volpe, Richard J., III
core   +1 more source

Voluntary Collective Action to Address Growing Agricultural Challenges in Two Countries: Experimental Insights and Commonalities

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT We conducted two framed field economic experiments with citrus farmers in Florida, United States and soybean farmers in Argentina to investigate their willingness to coordinate pest and weed management efforts. Despite the contrast between these two agricultural contexts, we find striking behavioral commonalities.
Ariel Singerman, Sergio H. Lence
wiley   +1 more source

The Implications of Supplier Learning on Retailer’s Private Label Encroachment

Mathematics
This study examines retailers’ decisions of whether and when to introduce private labels considering the supplier learning effect. We construct a two-period framework including a supplier and a retailer with national brand and private label divisions and
Shuxing Sun, Yi Yu, Zicheng Ma
doaj   +1 more source

« Retail brand equity: a conceptual and differentiated approach » [PDF]

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
core  

Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants [PDF]

, 2016
This study examines consumer-based brand equity of private-label branding and relative significance of its dimensions in creating a strong private-label brand.
Gulsoy, Tanses, Pinar, Musa, Trapp, Paul, Boyt, Thomas E., Girard, Tulay   +4 more
core   +1 more source

Ex‐Ante Assessment of Farm Resilience to Institutional Shocks: A Modeling Approach

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Using the agent‐based model SWISSland, we simulate farm‐level responses and interactions under two institutional shocks: tariff reductions and direct payment reductions. Using a framework we developed, we assess resilience capacities, resilience attributes, and the provision of private and public goods, following the shock.
Nadja El Benni, Gabriele Mack
wiley   +1 more source

Consumption-based Learning About Brand Quality: Essays on how Private Labels Share and Borrow Reputation. [PDF]

CONSUMPTION-BASED LEARNING ABOUT BRAND QUALITY: ESSAYS ON HOW PRIVATE LABELS SHARE AND BORROW REPUTATION is a collection of essays exploring the process of consumer cross-brand learning in the context of brands belonging to retailers: the so-called ...
Szymanowski, M.G.
core  

Rational Expectations and Market Timing: An Event Study of the China–United States Phase One Trade Deal

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Rational actors constantly incorporate information into their decision‐making behavior. Since there is often a time lag between the announcement of a policy and its implementation, an important question arises: when do rational actors incorporate new information into their market behavior, at the announcement or at the implementation of a ...
Tim Ölkers, Oliver Mußhoff
wiley   +1 more source

Materialism Behavior On Private Label Buying Decision Among Indonesian Teenagers [PDF]

, 2012
Nowadays, consumer behavior has become more complex and unpredictable. In consumer behavior, the relationship between product consumption and product ownership is closely related, one of the most interesting to study the behavior of consumer materialism.
Oliandes , Sondakh, Amelia, -
core   +1 more source

Impact of Brand Image, Product Quality and Self-Efficacy on Purchase Decisions on Private Label Rights Products. An Empirical Study

Expert Journal of Business and Management, 2017
Present research was aimed at analyzing the impact of brand image, product quality and self-efficacy on purchase decision on private label rights (PLR) products among Medan city community members.
HENDRA, LUSIAH
doaj