Results 91 to 100 of about 1,714,033 (301)
Stakeholders Marketing - the New Dimension of the Relational Marketing
, 2014 Dynamiczne zmiany w otoczeniu przedsiębiorstw ostatnich lat rodzą pytania na ile dotychczasowe koncepcje marketingu stanowią wystarczające narzędzie do osiągania założonych celów przedsiębiorstw.
Rudolf, Wawrzyniec
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LES VALEURS DE MARCH DES MANAGERS ROUMAINS [PDF]
Annals of the University of Oradea: Economic Science, 2010 The present study attempts to reveal the main market values that count for Romanian managers when adopting critical decision. We also want to evaluate if the main orientation of Romanian managers are through relational or transactional marketing. Another
Constantinescu-Dobra Anca
doaj
L’engouement du marketing pour la confiance : quelle place pour l’éthique ?
Communication & Professionnalisation, 2018 On observe depuis quelques années un engouement pour la notion de confiance parmi les discours marketing, qui est emblématique d’un déplacement des catégories réflexives d’un marketing dit transactionnel vers un marketing dit relationnel.
Sophie Bonnaud-Le Roux
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MEDIATING RELATIONAL MARKETING STRATEGY ON RELATIONSHIP MARKETING INNOVATIVENESS AND BRAND MANAGEMENT CAPABILITIES WITH MARKETING PERFORMANCE [PDF]
, 2019 Pada beberapa penelitian, meskipun secara teoritik perusahaan perusahaan yang memiliki marketing innovativeness akan menghasilkan kinerja pemasaran yang lebih baik.
LESTARI, FINI
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British Educational Research Journal, EarlyView.Abstract Employability remains a critical issue for international students in the United Kingdom. This study adopts the Employability Agency Framework proposed by Pham et al. to explore how a group of international students actively exercised their agency to enhance their employability during their Master's studies in the United Kingdom.
Hoang Nguyen, Ming Cheng
wiley +1 more source
Management şi MarketingVirtual reality (VR) has emerged as a strategic tool for destination marketing; however, the mechanisms through which VR-based authentic experiences translate into revisit intention remain insufficiently theorized.
Van Dat Tran +2 more
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British Educational Research Journal, EarlyView.Abstract Study‐abroad programs are increasingly adopted and supported by institutions and governments as a strategic tool for deepening internationalisation and public diplomacy through people‐to‐people, institution‐to‐institution and country‐to‐country connections.
Ly Thi Tran, Thinh Huynh
wiley +1 more source
Relational Marketing in Mass Marketing. Theory or Actual Practice?
Revista Brasileira de Marketing , 2012 The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential to make it operative.
openaire +3 more sources
Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity
British Educational Research Journal, EarlyView.Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley +1 more source
Addressing racialised awarding gap in higher education: Insights from personal tutors
British Educational Research Journal, EarlyView.Abstract Situated within a wider cross‐institutional research project, this article provides an in‐depth case study of one higher education (HE) institution, focusing on how personal tutors make sense of racialised degree awarding disparities for both undergraduate and postgraduate students, how they perceive their responsibilities, the challenges and ...
Benjamin Ajibade +3 more
wiley +1 more source