Results 71 to 80 of about 11,851 (309)

Reconceptualising ‘agency in mobility’: Agency for becoming and other forms of agency in study abroad

British Educational Research Journal, EarlyView.
Abstract Study‐abroad programs are increasingly adopted and supported by institutions and governments as a strategic tool for deepening internationalisation and public diplomacy through people‐to‐people, institution‐to‐institution and country‐to‐country connections.
Ly Thi Tran, Thinh Huynh
wiley   +1 more source

L’engouement du marketing pour la confiance : quelle place pour l’éthique ?

Communication & Professionnalisation, 2018
On observe depuis quelques années un engouement pour la notion de confiance parmi les discours marketing, qui est emblématique d’un déplacement des catégories réflexives d’un marketing dit transactionnel vers un marketing dit relationnel.
Sophie Bonnaud-Le Roux
doaj   +1 more source

The role of relational marketing on the consumer buying decision of travel agencies

, 2019
Through the characterization of relational marketing, this study intends to understand how it can be influential in the purchase decision of the consumer in the context of travel agencies.
Silva, Vitor Hugo, Sousa, Bruno, Gonçalves, Márcia, Silva, Vítor   +3 more
core   +1 more source

Beyond salaries: Teachers' experiences of navigating early years education amid economic instability in Türkiye

British Educational Research Journal, EarlyView.
Abstract The intersection of economic conditions and early years education has long been debated, particularly where financial constraints shape educational practice and professional realities. Türkiye, characterised by high inflation and structural vulnerabilities in purchasing power parity, provides a critical context for examining how economic ...
Ebru Aydın, Şerif Yüksel
wiley   +1 more source

Stakeholders Marketing - the New Dimension of the Relational Marketing

, 2014
Dynamiczne zmiany w otoczeniu przedsiębiorstw ostatnich lat rodzą pytania na ile dotychczasowe koncepcje marketingu stanowią wystarczające narzędzie do osiągania założonych celów przedsiębiorstw.
Rudolf, Wawrzyniec
core  

Measuring what matters: Evaluating the impact of curriculum decolonisation initiatives in UK business schools

British Educational Research Journal, EarlyView.
Abstract Curriculum decolonisation has become a prominent feature of equity agendas in UK higher education, yet there remains limited empirical and theoretical work on how such initiatives are evaluated, particularly within business schools. This paper presents one of the first multi‐institutional empirical studies examining how UK business schools ...
Sally Everett, Rachael Carden, Kenisha Linton   +2 more
wiley   +1 more source

LES VALEURS DE MARCH DES MANAGERS ROUMAINS [PDF]

Annals of the University of Oradea: Economic Science, 2010
The present study attempts to reveal the main market values that count for Romanian managers when adopting critical decision. We also want to evaluate if the main orientation of Romanian managers are through relational or transactional marketing. Another
Constantinescu-Dobra Anca
doaj  

Evolutions in food marketing, quantifying the impact, and policy implications

, 2013
A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice.
Cairns, Georgina
core   +1 more source

Migrant success in UK Education: Are there lessons for government social mobility policy?

British Educational Research Journal, EarlyView.
Abstract The school achievement and career aspirations of 23 sixth form students at a multi‐cultural urban academy in the UK are explored through interviews. The sample includes 16 s‐generation migrants, 6 UK‐born students with migrant parents and 1 UK‐born student, selected to represent a cohort of over 300 post‐16 learners.
Bernard Barker, Kate Hoskins
wiley   +1 more source

The Effect of website quality, social media marketing, and personal selling on brand equity through brand loyalty: A study of B2B customers of PT gaya makmur tractors

Journal of Advanced Sciences and Mathematics Education
Background: The rapid expansion of digital communication technologies has fundamentally transformed marketing practices in business-to-business (B2B) industries.
Jimmy Fernando Pangaribuan, Dita Maharani, Amia Luthfia   +2 more
doaj   +1 more source