Results 51 to 60 of about 11,851 (309)

HİZMET SEKTÖRÜNDE İLİŞKİ PAZARLAMASI

Sosyal Ekonomik Araştırmalar Dergisi, 2010
Pazarlama ilişkisel pazarlama olarak adlandırılan yeni bir paradigmayla karşı karşıyadır. İlişki pazarlaması kavramı, son yıllarda pazarlama teori ve uygulamalarında yükselen aynı zamanda ilgi toplayan bir konu olmasına rağmen, dayandığı ana düşünce ...
Şükran Karaca
doaj   +2 more sources

New Mobile Marketing Capabilities of the Android Platform

Managerial Economics, 2012
Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general.
Piotr Gurgul
doaj   +1 more source

Understanding international students' agency in developing employability: Case study of a post‐1992 university in the United Kingdom

British Educational Research Journal, EarlyView.
Abstract Employability remains a critical issue for international students in the United Kingdom. This study adopts the Employability Agency Framework proposed by Pham et al. to explore how a group of international students actively exercised their agency to enhance their employability during their Master's studies in the United Kingdom.
Hoang Nguyen, Ming Cheng
wiley   +1 more source

Marketing Approach in the Management of Higher Education Institutions [PDF]

Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice, 2011
The purpose of this paper is to present relevant aspects of the marketing approach of the universities’ activities in the current market conditions of higher education institutions.
Mihaela DIACONU, Amalia PANDELICĂ
doaj  

The critical contribution of social marketing: Theory and application

, 2003
This paper examines the symbiotic relationship between social, commercial, and critical marketing thought. Marketers seek to influence consumer behaviour. Much ill health and many social problems are caused by human behaviour. Social marketing puts these
Hastings, Gerard, Saren, Michael
core   +1 more source

Between public service and market: Portraying the bifront university in a platformized world

British Educational Research Journal, EarlyView.
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis, Ciro Cangiano, Alessandro Lovari   +2 more
wiley   +1 more source

Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics

تحقیقات بازار یابی نوین, 2016
Research in marketing suggests that “collaborative communication” is important for firms to sustain competitive advantage, especially in industrial markets. This study integrates “relational” and “resource-based views”
hanieh nasiri, mohammad faryabi, younis jabbarzadeh   +2 more
doaj  

Relational Capital Can Improve Marketing Performance With the Mediation of Dynamic Capability: A Theory of Planned Behavior Perspective

Jurnal Manajemen Universitas Bung Hatta
This study aims to determine whether relational capital can improve marketing performance with dynamic capability mediation. This research discusses relational capital with marketing performance with dynamic capabilities.
Dimas Wibisono, Novi Febriyanti, Marsuking Marsuking, Shindy Dwita Nuansari, Muh Zulfahmi Rapi   +4 more
doaj   +1 more source

Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective

Cogent Business & Management, 2020
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of
Thabang Excellent Mofokeng
doaj   +1 more source

THE RELEVANCE OF MACNEIL'S RELATIONAL NORMS TO UNDERSTAND THE EXIT OF A INTERORGANIZATIONAL RELATIONSHIP [PDF]

Relationship marketing has been gaining an increasing interest in the marketing community for the past ten years. Some authors define relationship building and management as the core of the marketing process (Grönroos, 1994), others view it as a way to ...
Isabelle Prim-Allaz, Jean Perrien
core