Results 41 to 50 of about 1,714,033 (301)
Tourism and HospitalityThis study examines how customers’ perceptions of service personalization and perceived promotional communication effectiveness are related to customer satisfaction in the hotel industry, with relationship marketing examined as a relational pathway ...
Ludfi Djajanto +2 more
doaj +1 more source
Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector [PDF]
Innovative MarketingType of the article: Research Article AbstractThis study explores how strategic positioning and relational marketing influence brand loyalty in Indonesia’s telecommunications sector, focusing on the mediating role of brand image.
Muhammad Ismail +6 more
doaj +1 more source
American Journal of Community Psychology, EarlyView.Abstract This study employs a schizocartographic approach to explore community narratives of space, memory, and violence in Kraaifontein, Cape Town. Through participants' accounts, ordinary places—gardens, shops, blocks, sports grounds, and streets—emerge as ambivalent geographies where trauma, resilience, and belonging intersect.
Guido Veronese +2 more
wiley +1 more source
Relational explanation of export marketing performance
, 1996 This paper tests a relational model of export performance sidebyside a more traditional "marketing mix" model. The relational model is based on Johanson and Vahlne's (1977) behavioural theory of internationalisation and uses additional constructs from ...
Ambler, TFJ, Styles, C
core +2 more sources
American Journal of Community Psychology, EarlyView.Abstract US universities are built on stolen land and sustained through hierarchies of power that produce what migrant justice scholars name as b/order regimes. As institutions that claim to be sites of learning and inclusion, universities are fraught with contradictions as simultaneously sites of dispossession, exclusion, and control.
Sara L. Buckingham +1 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract Technical Assistance (TA) is an essential strategy for supporting organizational growth and aiding implementation of evidence‐based interventions in mission‐driven sectors, including education. While TA is crucial for addressing challenges and improving performance, the field has limited consensus on key features and best practices ...
Sarah M. Stilwell +7 more
wiley +1 more source
THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs [PDF]
Management & Marketing, 2020 Social media assume increasing importance in the light of the evolution of the digitalization processes in the economy. In the context of global change, Small and Medium Enterprises (SMEs) look to social networks as a way to prosper and promote their ...
Elisabete SILVA +3 more
doaj
The role of relational marketing on the consumer buying decision of travel agencies [PDF]
, 2019 Through the characterization of relational marketing, this study intends to understand how it can be influential in the purchase decision of the consumer in the context of travel agencies.
Silva, Vitor Hugo +3 more
core +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Migrant healthcare workers in Australia find themselves at the centre of three intersecting concerns, often presented as ‘crises’ in contemporary discourse: the ‘care crisis’, the ‘housing crisis’ and the ‘migration crisis.’ Yet their own perspectives on these issues are rarely foregrounded. This paper explores the role of homeownership in the
Leah Williams Veazey
wiley +1 more source
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Administrative SciencesThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the
Abílio Bragança Milheiro +4 more
doaj +1 more source