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Mediating Role of Customer Engagement: Brand Image Enhancement from Social-Media Marketing
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2022 To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image.
Roymon Panjaitan
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UNDERSTANDING AND USING EMOTIONS IN MARKETING [PDF]
Challenges of the Knowledge Society, 2022 Emotion always had a special power, influencing the decisions of individuals and causing them to act in one way or another. In classical economic theory, consumers play the role of rational individuals making decisions based only on relevant information ...
Mirela-Cristina VOICU
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Designing the strategic model of online banking relational marketing in the fourth industrial revolution with the foundation's data approach. [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to design a strategic model of online banking relational marketing in the fourth industrial revolution with a data-based approach. The research method is applicable-developmental in terms of its purpose, and exploratory in
Aliasghar Atarodi +2 more
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Relational Behavior in Smallholder Cocoa Marketing Channels [PDF]
E3S Web of Conferences, 2020 This research aimed to analyze the behavior in smallholder cocoa marketing agencies in Sempu Village Banyuwangi District. The choice of Jambewangi Village was intentional because there was lots of cocoa farming and known with good quality.
Hariyati Yuli +4 more
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Make or buy in the hotel marketing department: transaction costs, financial and relational performance [PDF]
Tourism & Management Studies, 2017 The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities.
Tomás F. Espino-Rodríguez +1 more
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Marketing Management Journal, 2007 Marketing of professional project services is a relatively unexplored area. In this article, the authors explore the marketing of professional project services in the context of architectural firms.
ROBERT E. MCDONALD, SREEDHAR MADHAVARAM
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Licensing to Vertically Related Markets [PDF]
SSRN Electronic Journal, 2014 We analyse the problem of a non-producing patentee who licenses an essential process innovation to a vertical Cournot oligopoly. The vertical oligopoly is composed of an upstream and a downstream sector which may differ in their efficiency or, in other words, in the benefit they derive from the innovation.
openaire +1 more source
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance [PDF]
, 2021 Purpose The importance of integrating both internal and external knowledge into the product/service innovation process has been widely recognized in the knowledge management and innovation literature.
Ritala, Paavo +5 more
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Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
Studies in Business and Economics, 2021 The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the ...
Duralia Oana
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Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies [PDF]
Theoretical and Applied Economics, 2009 By means of enterprisers’ complex efforts to be oriented towards and take permanent steps to customers’ benefits, relational marketing actually and essentially argues rendering customers loyal by the persuasive qualities of the products supplied, the ...
Maria Carmen Iordache, Denisa Parpandel
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