Results 1 to 10 of about 11,851 (309)
Modeling the Relational Marketing of Iranian Films in the Digital Age [PDF]
International Journal of Digital Content Management, 2022 Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers.
Ahmad Afrouz +2 more
doaj +1 more source
Business: Theory and Practice, 2023 This paper examines the importance of marketing and relational capital in value addition. We studied the effect that relational capital has in the timber and related industries of Galicia (Spain) and Portugal for 2002–2018. The industry is characterized
Carlos-Maria Fernandez Jardón +1 more
doaj +1 more source
Investigating the Impact of Information Quality on Relationship Marketing with Mediating Role of Salespeople’ Relational Competency: Survey about Iranian ISP [PDF]
Journal of Information Technology Management, 2018 Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information
Elmira Salari +2 more
doaj +1 more source
Building marketing performance through digital marketing and database-based networking capability in Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This study aims to bridge the theoretical gap in the relationship of business ability to build relationships with marketing performance in the digital economy era, marked by the application of IT in its business activities.
Hasyim Hasyim +2 more
doaj +1 more source
Networked Markets and Relational Contracts [PDF]
SSRN Electronic Journal, 2017 Empirical studies of commercial relationships between firms reveal that (i) suppliers encounter situations in which they can gain in the short run by acting opportunistically---for example, delivering a lower quality than promised after being paid; and (ii) good conduct is sustained not exclusively by formal contracts but through informal relationships
Elliott, Matt +2 more
openaire +5 more sources
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
APMBA (Asia Pacific Management and Business Application), 2020 This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By ...
Nuryakin Nuryakin
doaj +1 more source
Journal of Management and Business Education, 2021 In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the ...
Oliver Carrero Márquez
doaj +1 more source
Mediating Role of Customer Engagement: Brand Image Enhancement from Social-Media Marketing
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2022 To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image.
Roymon Panjaitan
doaj +1 more source
Relational Behavior in Smallholder Cocoa Marketing Channels [PDF]
E3S Web of Conferences, 2020 This research aimed to analyze the behavior in smallholder cocoa marketing agencies in Sempu Village Banyuwangi District. The choice of Jambewangi Village was intentional because there was lots of cocoa farming and known with good quality.
Hariyati Yuli +4 more
doaj +1 more source
UNDERSTANDING AND USING EMOTIONS IN MARKETING [PDF]
Challenges of the Knowledge Society, 2022 Emotion always had a special power, influencing the decisions of individuals and causing them to act in one way or another. In classical economic theory, consumers play the role of rational individuals making decisions based only on relevant information ...
Mirela-Cristina VOICU
doaj