Results 31 to 40 of about 11,851 (309)
Fractal and FractionalThis study models customer patterns using fractal analysis and examines how touchpoints and customer journey mapping shape value to enhance sustainable organizational and customer performance.
Nicoleta-Valentina Florea +4 more
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT This study employs an intersectionality‐informed latent class analysis (LCA) to examine the hidden diversity of discouraged workers in Australia. Drawing on nationally representative data from the Household, Income and Labour Dynamics in Australia Survey, we identified six empirically distinct subgroups defined by intersecting demographic and ...
Sora Lee, Woojin Kang
wiley +1 more source
Al-ArbahPurpose - This study aims to examine the effect of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty within the scope of organizations that practice Islamic values in ...
Ari Pranaditya +2 more
doaj +1 more source
ENCOURAGING RELATIONAL MARKETING IN THE WELLNESS AND THERMALISM SEGMENTS
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2021 The article is dedicated to a tourism segment, especially health, wellness and thermal tourism that are becoming an increasingly popular option for visitors looking to access procedures that are seemingly unavailable to them in their home countries due ...
Bruno Barbosa Sousa, César Barros
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Barriers and Enablers for Effective Support Coordination in the National Disability Insurance Scheme
Australian Journal of Social Issues, EarlyView.ABSTRACT Support coordinators act as intermediaries between the National Disability Insurance Scheme (NDIS) and participants, facilitating access to funded supports. To optimise outcomes, they must navigate NDIS complexities, identify services that meet individual needs and engage with diverse stakeholders.
Sharyn McDonald +3 more
wiley +1 more source
Revue Marocaine de Recherche en Management et Marketing, 2021 Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL +2 more
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Australian local governments are facing intensifying pressures to respond to worsening visible homelessness. This paper presents one of the first national studies on how local governments are responding to these pressures, and the first since the onset of the post‐pandemic housing crisis.
Andrew Clarke +3 more
wiley +1 more source
THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs [PDF]
Management & Marketing, 2020 Social media assume increasing importance in the light of the evolution of the digitalization processes in the economy. In the context of global change, Small and Medium Enterprises (SMEs) look to social networks as a way to prosper and promote their ...
Elisabete SILVA +3 more
doaj
A survey on the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing [PDF]
Management Science Letters, 2014 In this paper, we have performed a survey to study the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing. The study adopts a model developed earlier by Rokkan and Haugland (2002) [
Ali Ghanbarzad +2 more
doaj +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley +1 more source