Results 11 to 20 of about 1,714,033 (301)
Relational Paradigms in Social Marketing [PDF]
Journal of Macromarketing, 2003 It is fifty years since Wiebe suggested that generic marketing principles could tackle health and welfare problems and thirty since Kotler christened this “social marketing.” The future of social marketing depends on continuing this learning from commercial marketing and, in particular, its recent moves toward relational paradigms.
Hastings, Gerard, Gerard Hastings
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A Model for Relational Marketing [PDF]
Ovidius University Annals: Economic Sciences Series, 2018 Relational marketing, connects the new type of consumer and society, redefines the meaning ofthe act of buying by taking into account the needs and expectations of the clients.
Negoiță Olivia Doina +2 more
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How Business Relational Attributes contribute to marketing strategy development [PDF]
, 2019 The study explains how mutually beneficial relationships are developed and how business relational attributes contribute to marketing strategy development.
Trim, P.R.J., Lee, Yang-im
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Modeling the Relational Marketing of Iranian Films in the Digital Age [PDF]
International Journal of Digital Content Management, 2022 Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers.
Ahmad Afrouz +2 more
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Business: Theory and Practice, 2023 This paper examines the importance of marketing and relational capital in value addition. We studied the effect that relational capital has in the timber and related industries of Galicia (Spain) and Portugal for 2002–2018. The industry is characterized
Carlos-Maria Fernandez Jardón +1 more
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Investigating the Impact of Information Quality on Relationship Marketing with Mediating Role of Salespeople’ Relational Competency: Survey about Iranian ISP [PDF]
Journal of Information Technology Management, 2018 Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information
Elmira Salari +2 more
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Building marketing performance through digital marketing and database-based networking capability in Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This study aims to bridge the theoretical gap in the relationship of business ability to build relationships with marketing performance in the digital economy era, marked by the application of IT in its business activities.
Hasyim Hasyim +2 more
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Networked Markets and Relational Contracts [PDF]
SSRN Electronic Journal, 2017 Empirical studies of commercial relationships between firms reveal that (i) suppliers encounter situations in which they can gain in the short run by acting opportunistically---for example, delivering a lower quality than promised after being paid; and (ii) good conduct is sustained not exclusively by formal contracts but through informal relationships
Elliott, Matt +2 more
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Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
APMBA (Asia Pacific Management and Business Application), 2020 This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By ...
Nuryakin Nuryakin
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Journal of Management and Business Education, 2021 In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the ...
Oliver Carrero Márquez
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