Results 61 to 70 of about 11,851 (309)
Relational marketing for internationalization in higher education institutions [PDF]
This paper aims to describe Relational Marketing for strengthening the Internationalization in Higher Education Institutions (HEIs) of the Colombian Caribbean, using a quantitative paradigm and a nonexperimental field design.
Palacio De La Cruz, Stefany +1 more
core +1 more source
Abstract This paper highlights the inclusive potential of relational and feminist pedagogic strategies in education, focusing on girls at risk of exclusion. Girls in England are less likely than boys to be suspended or permanently excluded from school, but numbers are increasing.
Juliette Wilson‐Thomas +3 more
wiley +1 more source
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education.
Ledy Gómez-Bayona +4 more
doaj +1 more source
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment [PDF]
The study discusses the strategic aspects of relational marketing in the financial and banking sector, from the point of view of the influences the field is subject to, and based on the theoretical advances in the domain.
Alina Filip, Nicolae Al. Pop
core
Young people's occupational aspirations beyond the aspiration discourse: A sociocultural perspective
Abstract Young people's aspirations have been the focus of many educational, sociological and psychological studies. This paper argues, firstly, that the concept of aspirations holds greater generative potential than suggested by the policy‐oriented ‘aspiration discourse’.
Jelena Popov
wiley +1 more source
Abstract Beneath the Hong Kong government's enthusiasm for recruiting non‐local undergraduates—including students from the Chinese Mainland and other international regions—lies a longstanding gap in understanding the core meanings and drivers shaping the territory's expanding focus on inward international student mobility (ISM).
Fang Gao +3 more
wiley +1 more source
New tools of relationship marketing for innovative projects of machine-building enterprises: crowdsourcing and crowdfunding [PDF]
The aim of the article. The aim of the article is justification of theoretical provisions for determining the nature and use of relationship marketing in innovative projects of machine-building enterprises. The results of the analysis. Today there are a
N.B. Kolotova
doaj
Competition and Regulation in Vertically Related Markets
Summary: In an industry where naturally monopolistic and competitive activities are vertically related, should the natural monopolist be allowed also to operate in the deregulated competitive sector? Unlike much of the literature on vertical integration, this paper assumes that monopoly pricing behaviour is regulated, and therefore the effect of ...
openaire +3 more sources
Keys to Relational Competence in Internal Marketing
The paper explores the concept of internal market orientation (IMO) which enables the identification of intra-organisational exchanges in working relationships between employees and the organisation’s managers, and in particular, relationships between ...
Gray, David, Carter, L, Murray, Peter A
core
Relational political marketing communication
Political marketing communication has developed beyond simply selling a product, with a greater strategic focus on relationship building between politicians and the public.
Elder, Edward +3 more
core +1 more source

