Results 81 to 90 of about 11,851 (309)
SAGE Open, 2020 The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists’ behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those ...
Shaohua Yang, Salmi Mohd Isa, T. Ramayah
doaj +1 more source
MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT
SEA: Practical Application of Science, 2018 Due to the special attention it receives in society, sport has ceased to be a preoccupation like any other and started having a separate place in people's minds. As a consequence, sport marketing is also a hub of interest for both researchers and practitioners.
Corina ȚIFREA +2 more
openaire +1 more source
British Educational Research Journal, EarlyView.Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley +1 more source
RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES - [PDF]
The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996).
Isabelle Prim-Allaz
core
Assessing the Societal Impact of Research: The Relational Engagement Approach [PDF]
, 2017 Marketing and policy researchers seeking to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout ...
Davis, Brennan +14 more
core +1 more source
Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity
British Educational Research Journal, EarlyView.Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley +1 more source
Dynamic Relationship Marketing
, 2016 Firms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM strategies.
Dant, Rajiv P. +3 more
core +1 more source
Addressing racialised awarding gap in higher education: Insights from personal tutors
British Educational Research Journal, EarlyView.Abstract Situated within a wider cross‐institutional research project, this article provides an in‐depth case study of one higher education (HE) institution, focusing on how personal tutors make sense of racialised degree awarding disparities for both undergraduate and postgraduate students, how they perceive their responsibilities, the challenges and ...
Benjamin Ajibade +3 more
wiley +1 more source
The Role of Internet in Marketing Strategies [PDF]
Revista de Management Comparat International, 2009 The use of the Internet has increased in recent years remarkably. Conducting business in the digital economy means using Web- based systems on the Internet and other electronic networks to do some form of electronic commerce.
Ramin Bashir KHODAPARASTI
doaj
Relational explanation of export marketing performance
, 1996 This paper tests a relational model of export performance sidebyside a more traditional "marketing mix" model. The relational model is based on Johanson and Vahlne's (1977) behavioural theory of internationalisation and uses additional constructs from ...
Ambler, TFJ, Styles, C
core