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Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation. [PDF]

Sci Rep
Lian J, Guo H, Hwan CK, Meng Y.
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Marketing Education and Marketing Success: Are they Related?

Journal of Marketing Education, 1986
This article reports the results of a study which investigated the relationship between long-term career success in marketing and possession of a marketing and/or MBA education. Data gathered from a sample of over 1,000 marketing practitioners led the authors to conclude that for the long-run career success of marketing students, the performance of ...
Shelby D. Hunt, Lawrence B. Chonko, Van R. Wood   +2 more
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Public relations marketing

Health Care Management Review, 1989
Public relations plays an important role in the marketing mix. To use public relations effectively, marketers should become more familiar with its function and techniques.
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Marketing in Healthcare-Related Industries

2020
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners.
Hinson, Robert, Adeola, Ogechi, Limbu, Yam B, Mogaji, Emmanuel   +3 more
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Relating Reputation and Money in On-line Markets

2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, 2009
Reputation in online economic systems is typically quantified using counters that specify positive and negative feedback from past transactions and/or some form of transaction network analysis that aims to quantify the likelihood that a network user will commit a fraudulent transaction.
Ashwin Swaminathan, Renan G. Cattelan, Cherian V. Mathew, Ydo Wexler, Darko Kirovski   +4 more
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Cause-Related Marketing [PDF]

, 2011
Um erfolgreich im Wettbewerbsfeld zu bestehen, wurde bereits vor mehr als 25 Jahren in den USA Cause-Related Marketing erstmals eingesetzt. Cause-Related Marketing soll die ökonomischen Ziele und die gesellschaftliche Verantwortung eines Unternehmens miteinander verbinden.
Kienzle, Stephanie, Rennhak, Carsten
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Market relations and complete social relations

Társadalomkutatás, 2014
Ebben a tanulmanyban főleg a szociologia szempontjabol elemezzuk a piaci tarsadalmi viszonyok es a teljes tarsadalmi viszonyok kozotti legfőbb osszefuggeseket, elfogadva a piaci viszonyok termeszetere vonatkozo hagyomanyos kozgazdasagtani felfogast. Kulonbseget teszunk a jatszmaszerű es a csereszerű tarsadalmi kolcsonhatasok kozott, es meghatarozzuk a ...
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