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On the relation between the market risk premium and market volatility
Applied Financial Economics, 2002Intuition derived from the static capital asset pricing theory(CAPM) suggests that the market risk premium should be positively related to the market systematic risk as measured by the market volatility (variance). However, the empirical evidence is conflicting.
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Services Marketing Quarterly, 2001
Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Emotional Marketing as a Strategy of Relational Marketing
Ovidius University Annals, Economic Sciences Series, 2012Nowadays, emotional factors are important as classic functional aspects of customerpurchasing behaviour. A new concept of marketing has emerged in the marketing domain: emotional marketing. Emotional marketing is the ability to communicate powerfully through the use of different techniques that evoke emotion.
Maruntelu Carmen Liliana +1 more
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Marketing and Public Relations
2022Abstract This chapter highlights well-established marketing theory and practice, including the “four P’s” of marketing, and explores the application of those concepts within orchestras. Additional concepts include the target marketing process, the importance of positioning, and the utilization of a variety of channels.
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Marketing PR and PR relations with marketing
2020The article discusses the development of academic views on the relationship between professional disciplines of PR and marketing. The purpose of this article is to analyze various positions regarding the role of PR in the marketing system and the role of marketing in PR. The issue of the prospects of using marketing PR is considered.
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2020
The chapter tracks the evolution of state–market relations in Greece from the post-authoritarian period to the end of the 2010s’ economic crisis. Four conceptual frameworks are singled out, each corresponding to successive stages of evolution of the Greek political economy: (a) developmentalism (up to the 1973 final collapse of the Bretton Woods system)
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The chapter tracks the evolution of state–market relations in Greece from the post-authoritarian period to the end of the 2010s’ economic crisis. Four conceptual frameworks are singled out, each corresponding to successive stages of evolution of the Greek political economy: (a) developmentalism (up to the 1973 final collapse of the Bretton Woods system)
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Public relations and marketing
New Directions for Community Colleges, 1987AbstractPublic relations can win community support for the college.
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Marketing and Public Relations
2002In a capitalist society, the purchase of goods defines many people’s relationship to the world. One of our prime motivations to work is the desire to earn money to be able to afford consumer goods, either needed or wanted. The most obvious way in which we are urged to spend our income is seen in advertising.
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