Results 271 to 280 of about 1,714,033 (301)

Cause Related Marketing in the context of marketing

1999
openaire   +1 more source

How do offline and online environments matter in the relational marketing approach?

Economic Research-Ekonomska Istrazivanja, 2017
Belén Gonzalez-Diaz, Arturo Molina, Mar Gomez   +2 more
exaly  

Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

Marketing Letters, 2008
Stephan Grzeskowiak, Chekitan S. Dev, James M Brown   +2 more
exaly  

Marketing: Marketing in a Public Relations Agency

2019
openaire   +1 more source

Planning and Market Relations.

Economica, 1972
Alan Smith, M. Kaser, R. Portes, I. Vajda, M. Simai   +4 more
openaire   +1 more source

Cause Related Marketing in the context of marketing

2007
openaire   +1 more source

Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China

Journal of Marketing Channels, 2011
Guijun Zhuang, Xubing ZHANG
exaly  

Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels

Industrial Marketing Management, 2015
Guijun Zhuang, Xubing ZHANG
exaly  

Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

Industrial Marketing Management, 2019
Zhi Yang, En Xie
exaly  

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

Journal of Relationship Marketing, 2015
Selvan Perumal, Nor Azila Mohd Noor
exaly