Results 261 to 270 of about 1,714,033 (301)

Contextualization of Relational Connectedness Construct in Relationship Marketing

Journal of Nonprofit and Public Sector Marketing, 2023
Heng Xie, Yolanda Obaze, Victor Prybutok
exaly  

Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance

Journal of Business and Industrial Marketing, 2022
Josune Saenz, Carmela Peñalba, Paavo Ritala   +2 more
exaly  

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

Journal of Relationship Marketing, 2020
Mulyana Mulyana
exaly  

Market Relations, Non-Market Relations and Free Software.

PsychNology J., 2007
Andres Baravalle, Sarah Chambers
openaire   +1 more source

Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment

Asia Pacific Management Review, 2016
Heru Sulistyo
exaly  

Relational behaviors in marketing channel relationships: Transaction cost implications

Journal of Business Research, 2007
Stephen K Kim
exaly  

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

International Marketing Review, 2017
Lien le Monkhouse, Bradley R Barnes
exaly  

Transactional or relational exchange theory in B2C marketing: An agenda for a different type of relational exchange theory

Journal of Customer Behavior, 2019
Aswo Safari
exaly  

Functional vs relational benefits: what matters most in affinity marketing?

Journal of Services Marketing, 2014
Konstantinos Koronios, Christos Koritos
exaly  

Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story

Journal of Marketing Channels, 2020
Chase Edwards
exaly