Results 281 to 290 of about 11,851 (309)

Ethnic Identity and Market Relations:

1995
openaire   +1 more source

Functional vs relational benefits: what matters most in affinity marketing?

Journal of Services Marketing, 2014
Christos Koritos, Konstantinos Koronios, Vlasis Stathakópoulos   +2 more
exaly  

How do offline and online environments matter in the relational marketing approach?

Economic Research-Ekonomska Istrazivanja, 2017
David Martín-Consuegra, Arturo Molina, Mar Gomez-Rico   +2 more
exaly  

Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

Marketing Letters, 2008
James R Brown, Stephan Grzeskowiak, Brown James R   +2 more
exaly  

Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels

Industrial Marketing Management, 2015
Xubing Zhang, Guijun Zhuang
exaly  

Marketing: Marketing in a Public Relations Agency

2019
openaire   +1 more source

Cause Related Marketing in the context of marketing

2007
openaire   +1 more source

Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China

Journal of Marketing Channels, 2011
Guijun Zhuang, Xubing Zhang
exaly  

Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

Industrial Marketing Management, 2019
Zhi Yang, En Xie
exaly  

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

Journal of Relationship Marketing, 2015
Nor Azila Mohd Noor, Selvan Perumal
exaly