Results 291 to 300 of about 11,851 (309)

The coexistence of transaction and relational marketing: Insights from the Chinese business context

Industrial Marketing Management, 2003
Chris Styles, Tim Ambler
exaly  

Cause Related Marketing in the context of marketing

1999
openaire   +1 more source

Relationship Marketing: Exploring Relational Strategies in Marketing

European Journal of Marketing, 2004
David A Kirby
exaly  

Transactional or relational exchange theory in B2C marketing: An agenda for a different type of relational exchange theory

Journal of Customer Behavior, 2019
exaly  

Public Relations and Marketing

2017
openaire   +2 more sources

Cause-Related Marketing

2013
openaire   +2 more sources

DESIGN IN RELATION TO MARKETS

Journal of the Textile Institute Proceedings, 1924
openaire   +1 more source

How Qualitative Elements Of Relational Exchanges Influence an Implementation of Purchasing Marketing Strategies – A Case Of Service Companies In Slovenia

Economic Research-Ekonomska Istrazivanja, 2011
exaly  

Relationship stability, trust and relational risk in marketing channels: Evidence from China

Industrial Marketing Management, 2008
exaly  

Cause related Marketing

2014
Marcus Stumpf, Iris Teufl
openaire   +1 more source