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The relationship between marketing intelligence and strategic marketing
Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI) and strategic marketing in ...
Jansen van Rensburg, Mari, Venter, Peet
openaire +4 more sources
By turning off hydrogen bonds by bulky ethyl cinnamate ester derivatization, softwood kraft lignin can flow under elevated temperatures, providing tough fiber in the melt for high take‐up speed. Subsequently, lignin ethyl cinnamate derivatives are readily stabilized with only dilute nitric acid leading to direct carbonized fiber with outstanding ...
Qi Hua+8 more
wiley +1 more source
ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core
Analisis Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pada Agen Tx Travel Jember [PDF]
Penelitian ini merupakan penelitian kuantitatif, dimana sampel penelitian yaitu 100 pelanggan TX Travel di kota Jember. Dengan metode analisis regresi linier berganda.
Invader, G. (Gery)
core
Recycling of Thermoplastics with Machine Learning: A Review
This review shows how machine learning is revolutionizing mechanical, chemical, and biological pathways, overcoming traditional challenges and optimizing sorting, efficiency, and quality. It provides a detailed analysis of effective feature engineering strategies and establishes a forward‐looking research agenda for a truly circular thermoplastic ...
Rodrigo Q. Albuquerque+5 more
wiley +1 more source
Aerosol Jet Printed MXene Microsupercapacitors for Flexible and Washable Textile Energy Storage
This study introduces a novel approach using aerosol jet printing to fabricate e‐textiles with additive‐free aqueous Ti3C2Tx MXene inks. The flexible electrodes, systematically explored on cotton, polycotton, and polyester, exhibit remarkable areal capacitances of up to 4.4 F cm−2, achieving superior high‐rate performance, capacitance retention, and ...
Anastasiia Shandra+4 more
wiley +1 more source
The interface between transactional and relational orientation in small service firm's marketing behaviour [PDF]
This paper presents and discusses findings of a cross-country study of small service firm marketing behavior. These findings demonstrate that small service firms are flexible in the marketing approaches that they adopt.
Hultman, C., Shaw, E.
core
Leeds and the Northern Arts Prize [PDF]
Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
core +1 more source
High Dynamic Range Thin‐Film Resistive Flow Sensors for Monitoring Diverse Biofluids
Thin‐film resistive flow sensors with thermoresistive and piezoresistive mechanisms are developed for biofluid monitoring. Fabricated using biocompatible materials and laser micromachining, the devices achieve sub‐millimeter dimensions and a broad dynamic range.
Latifah Almulla+2 more
wiley +1 more source
Boosting Total Relationship Marketing [PDF]
This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized technological systems particularly Information Technologies (IT), the emergence of a more broadly educated and more discerning consumer ...
Aykut, Arslan
core +1 more source