Results 11 to 20 of about 102,189 (286)
Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Organizacija, 2015 Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers.
Marolt Marjeta +2 more
doaj +1 more source
Impact of CRM adoption on organizational performance: Moderating role of technological turbulence [PDF]
, 2020 Purpose Customer relationship management (CRM) is instrumental to attain and sustain organizational competitive advantage. Innovation in terms of CRM adoption is the key to gain competitive advantage, and being innovative is dependent on how well ...
Iqbal, Shahid, Shams, Riad, Ullah, Abid
core +1 more source
Integrated Environmental Assessment and Management, EarlyView., 2023 Abstract In the Lake Koocanusa‐Kootenai River system (Montana, USA and British Columbia, Canada), selenium (Se) contamination has become an international concern and is suspected to contribute to the observed burbot (Lota lota) population collapse. Due to our limited ability to sample burbot in Lake Koocanusa for monitoring studies, we used a reference
Stephanie D. Graves +6 more
wiley +1 more source
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment [PDF]
, 2016 Cause-related marketing (CRM) is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society.
Gouran, Dennis +3 more
core +2 more sources
Studies in Business and Economics, 2022 The purpose of this paper is to investigate how social media marketing engagement efforts mediate the relationships between CRM and the business performance.
Dogan-Sudas Hatice +3 more
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj +1 more source
Impact of Social Media in Banking Sector under Triangular Neutrosophic Arena Using MCGDM Technique [PDF]
Neutrosophic Sets and Systems, 2020 This paper aims to uncover the position of social media in customer relationship management (CRM) in banking industry in West Bengal (W.B) under neutrosophic environment.
Nidhi Singh +3 more
doaj +1 more source
Swiss CRM 2011 : Einsatz und Trends in Schweizer Unternehmen [PDF]
, 2011 Mit dieser umfassenden Studie hat die Zürcher Hochschule für Angewandte Wissenschaften (ZHAW) über 450 Entscheidungsträger zum Thema Customer Relationship Management (CRM) in der Schweiz mit freundlicher Unterstützung der Schweizerischen Post befragt.
Hannich, Frank +2 more
core +1 more source
Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj +1 more source
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
Social Sciences, 2019 This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods
Cammie Hensley +2 more
doaj +1 more source