Results 21 to 30 of about 102,189 (286)
Social Media and Social CRM [PDF]
, 2016 The main aim of the paper is to analyse social CRM, specifically Facebook communication of mobile operators in the United States, the Czech Republic, and France to examine the state of social customer care on social networking sites and consider possibilities, need for automatization and improvement of EIS. The analysis is based on messages and answers
Pavlíček, Antonín, Doucek, Petr
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105 Networking Strategies to Drive Clinical Research Management Workforce Engagement
Journal of Clinical and Translational Science, 2023 OBJECTIVES/GOALS: The goal of this project was to create a professional network for the Rutgers Clinical Research Management master’s program to foster relationships between potential and current clinical research professional workforce members.
Lisa Palladino-Kim Rutgers +2 more
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Social CRM Analytics Challenges [PDF]
Journal of Information Systems Engineering & Management, 2019 Social Customer Relationship Management (Social CRM) is an emerging concept that integrates traditional CRM and social networks, influenced by Web 2.0, to provide benefits for both organizations and customers. This paper aims to give a review of the existing literature on Social CRM, seeking later to develop a solution that helps to understand all the ...
Margarida Almeida Marques +1 more
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CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction
IJID (International Journal on Informatics for Development), 2012 Customer Relationship Management (CRM) within healthcare organization can be viewed as a strategy to attract new customers and retaining them throughout their entire lifetime of relationships.
Muhammad Anshari +2 more
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SAGE Open, 2022 There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo +2 more
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Framework of Social Customer Relationship Management in E-Health Services
, 2012 Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes.
Almunawar, Mohammad Nabil +1 more
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How social CRM and customer satisfaction affect customer loyalty [PDF]
Spanish Journal of Marketing-ESICPurpose – Based on relationship marketing theory, this study aims to test the effect of social customer relationship management (social CRM) on customer satisfaction (CS) and loyalty (CL).
Djihane Malki +4 more
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Human Behavior and Emerging Technologies, 2023 Internet is becoming a part of our lifestyle; however, the usage rate and application of the Internet are disparate in different parts of the world. In many emerging countries, the Internet is yet to penetrate ordinary households.
Parul Bajaj +3 more
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Social Media Marketing Strategies Based on CRM Value Chain Model
International Journal of Innovation in Marketing Elements, 2022 Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong ...
Maede Nemati, Gerhard Weber
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Gadjah Mada International Journal of Business, 2021 Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders.
Swapna J Shetty +2 more
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