Results 151 to 160 of about 589,242 (204)

Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector. [PDF]

F1000Res
Singh AK, Poddar AK, Kumar S, Dahiya M, Dashora AK, Kumar S, Paatlan S, Sharma A, Bakshi N, Singh AK.   +9 more
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Impact of Natural Language Processing models on diagnosis and decision-making in healthcare, business, education, and sports: a review. [PDF]

Front Artif Intell
Choudhary A, Pamidimokkala S, R K, R M B.   +3 more
europepmc   +1 more source

Research on joint vehicle routing optimization considering multiple distribution centers. [PDF]

PLoS One
Liu D, Li M, Lei Y, Yu P, Li B, Tang S.
europepmc   +1 more source

An empirical study on key drivers of blind box online purchase experience based on online reviews: integrating the Kano model and entropy weight method. [PDF]

Sci Rep
Feng YL, You YQ, Guan SS.
europepmc   +1 more source

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Understanding and managing customer engagement through social customer relationship management

Journal of Decision Systems, 2021
In the present scenario of the globalised digital era, organisations have implemented social media as a methodology of Customer Relationship Management (CRM).
Lokesh Arora, Prakash Singh, Vimal Bhatt, Bhuvanesh Sharma   +3 more
openaire   +1 more source

Understanding social customer relationship management adoption: qualitative insights

Journal of Strategic Marketing, 2021
Acknowledging that research on social customer relationship management (CRM) adoption remains scant, grounded in the theoretical perspectives of dynamic capabilities and technology adoption, and exploratory results from a field investigation of twelve firms drawn from a single industry, we identify and group relevant variables that potentially influence
Thilini Chathurika Gamage, Athula Gnanapala, Nicholas J Ashill   +2 more
openaire   +1 more source

Social Customer Relationship Management

2016
This chapter gives the reader a broader perspective on social media by discussing social customer relationship management (social CRM). Social CRM is the best example of a multidisciplinary social media approach, as it involves almost all departments in the organization.
Rainer Alt, Olaf Reinhold
openaire   +2 more sources

Social Customer Relationship Management (S-CRM)

2022
Customer relationship management (CRM) has evolved significantly in recent years, from a strategy that focused exclusively on developing financial links with clients to one that fosters both transactional and interactional interactions. As a result, a new type of CRM called social customer relationship management (SCRM) or CRM 2.0 has emerged.
Ruchika Sharma, Anshu Rani, Megha Kumar, Shiffu Abrol   +3 more
openaire   +1 more source

Social Customer Relationship Management

2015
Social Media stellen neben den klassischen Kanalen wie Telefon, Post und E-Mail einen weiteren Kommunikationskanal dar. Sie verschaffen Unternehmen einen zusatzlichen Zugang zu Kunden sowie indirekt zu deren „Freunden“ und ermoglichen Zugriff auf Profile, Aktivitaten, Interessen und Beitrage.
Reinhard Jung, Tobias Lehmkuhl, Torben Küpper, Marco Nierlich, Marcel Rosenberger   +4 more
openaire   +1 more source