Results 21 to 30 of about 589,242 (204)
مجلة الغري للعلوم الاقتصادية والادارية, 2020 : Purpose: the proposal will focus on marketing by gathering three variables (quality social of communication, stealth marketing, and reengineering customer relationship) to figure out the relationship and effects among them.
Samia Hani Ajil, Alhamzah Fadil Abbas
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Enhancing B2B CSR: AI Driven CRM and technology readiness [PDF]
Revista Română de Informatică și Automatică, 2023 The purpose of this paper was to investigate the relationship among technology readiness, the implementation of artificial intelligence-based customer relationship management, and the promotion of the corporate social responsibility of B2B companies ...
Bita KAZEMI +2 more
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International Journal of Home Economics, Hospitality and Allied Research, 2022 This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu +2 more
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THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONSHIP DEVELOPMENT [PDF]
Journal of Process Management and New Technologies, 2019 The research of digital marketing trends has shown that Social Media Marketing is at the very top of the list in popularity among digital marketing techniques on a global level.
Aleksandra Stojiljković
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Analysis of the Effect of Customer Knowledge on Improving the Quality of Services in the Hotel Industry with the Mediating Role of Customer Relationship management [PDF]
پژوهشهای مدیریت عمومی, 2022 The purpose of this study was to explain the effect of customer knowledge on improving the quality of services in the hotel industry with the mediating role of customer relationship management.
Naser Seifollahi +1 more
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SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach
Indonesian Journal of Information Systems, 2021 The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited
Daniel Hadrian Yohandy +1 more
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Proactive improvement of logistics service providers as driver of customer loyalty [PDF]
, 2011 Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence
Lukassen, Peter, Wallenburg, Carl Marcus
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The Multilevel Analysis of the Impact of Social Media on Customer Knowledge Management [PDF]
مدیریت راهبردی دانش سازمانی, 2021 Social media has a high potential to support two-way communication between organizations and their customers, at a relatively low cost and high levels of efficiency, so the present study aims to investigate the effects of social media use on the ...
Maryam Akhavan, Ehsan KhajeAli
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The key role of institution pressure on green supply chain practice and the firm's performance [PDF]
, 2019 Purpose: This study was conducted to investigate the influence of isomorphism institutional theory on green supply chain management (GSCM) and firm performance by using the structural equation model (SEM) to explain the driving factors of reducing the ...
Saenchaiyathon, Krittapha +1 more
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Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM [PDF]
International Journal of Management, Accounting and Economics, 2016 The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM).
Sajjad Shokohyar +2 more
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