Results 51 to 60 of about 589,242 (204)

The links between supply chain risk management practices, supply chain integration and supply chain performance in Southern Vietnam: A moderation effect of supply chain social sustainability

Cogent Business & Management, 2021
This research examines the impact of supply chain risk management on supply chain integration, supply chain performance, and the moderation effects of supply chain social sustainability on these relationships.
Ngoc Hong Duong, Quang-An Ha
doaj   +1 more source

Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?

Business Systems Research, 2021
Background: Companies often measure their customers’ recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others.
Kato Takumi
doaj   +1 more source

Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Starbucks Di Surabaya [PDF]

, 2017
: The study is to find the influence of Customer Relationship Management (CRM)on customer loyalty of Starbucks Coffee Surabaya. CRM variables include financial benefits,social benefits and structural ties.
Andreani, F. (Fransisca), Chandra, F. (Felicia), Wibisono, B. (Benny)   +2 more
core  

A comparison of social media marketing between B2B, B2C and mixed business models [PDF]

, 2018
This paper explores the implicit assumption in the growing body of literature that social media usage is fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) literature.
Archer-Brown, Chris, Davies, Iain, Iankova, Severina, Marder, Ben, Yau, Amy   +4 more
core   +6 more sources

Mankind at the Crossroads: Civilizational Shift or Self-destruction

Cadmus, 2019
Society has two parallel lines of development—the Course of History and the Spiral of Social Evolution. Development is determined bilaterally by objective and subjective factors.
Dimitar Tchurovsky
doaj  

A cultural approach to study customer relationship management (CRM) systems [PDF]

, 2004
As this paper takes new approach to defining and studying CRM, it defines CRM as a business strategy that seamlessly integrates every aspect of business that touches customer.
Ali, M, Alshawi, S
core  

From Service to Experience: Understanding and Defining the Hospitality Business [PDF]

, 2007
Failure adequately to define or understand hospitality as a commercial phenomenon has created a fragmented academic environment and a schizophrenia in the industry that has the potential to limit its development as a global industry.
Brotherton B., Brotherton B., Brotherton B., Brotherton B., Darke J., Erdly M., Harris W. T., Jones P., Jones P., Knutson B., Moir J., Morrison A., Nigel Hemmington, Nijs D., Pine B. J., Rutherford D. J., Slattery P., Slattery P., Telfer E., Wood R. C.   +19 more
core   +1 more source

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [PDF]

Innovative Marketing
Type of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge.
Nguyen Ha Thach, Pham Thi Kim Thanh, Nguyen Thi Thanh Hien, Nguyen Thu Hien   +3 more
doaj   +1 more source

Social customer relationship management e resiliência organizacional de microempresas brasileiras na pandemia de Covid-19 / Social customer relationship management and organizational resilience of Brazilian microenterprises during the Covid-19 pandemic

RAM. Revista de Administração Mackenzie, 2023
Resumo Objetivo: Mensurar o impacto do uso de mídias sociais como ferramenta de gestão (social customer relationship management) sobre a resiliência organizacional de microempresas brasileiras no período da crise pandê-mica da Covid-19.
Guilherme A. S. Andrade , Márcia M. S. B. Espejo, Rigoberto García-Contreras, Cleston Alexandre dos Santos   +3 more
doaj   +1 more source

The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches [PDF]

, 2011
Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm.
Cometto, Teresa, Labadie, Gaston J., Palacios Fernández, Miguel   +2 more
core   +1 more source