Results 81 to 90 of about 589,242 (204)
A case study of predicting banking customers behaviour by using data mining [PDF]
, 2019 Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected.
Abdar, Moloud +5 more
core +2 more sources
Multichannel integration evidence from the States and a review of the field [PDF]
, 2012 Members of the Henley Centre for Customer Management requested a report on the status of multichannel marketing. The focus of the research examines best practice examples from the United States and a detailed review of the field.
Clark, Moira, Hair, N.
core
Social Media as Mediating Factor between Information Quality and Customer Loyalty [PDF]
Journal of Research and Innovation for Sustainable SocietyThis study investigates the pivotal role of social media as a mediating factor between information quality and customer loyalty. As social networks have become integral to daily life, businesses are leveraging them for communication, information ...
Nino Karkadze, Ekaterine Magklakelidze
doaj
Sports Sponsorship As A Tool For Customer Engagement [PDF]
, 2010 This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both ...
Donlan, Leah
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Implementing social customer relationship management
International Journal of Contemporary Hospitality Management, 2018 PurposeThis paper aims to debate the technology-driven transformation of customer relationship management (CRM) into social CRM, which entails a shift from a transactional and automational solution to a customer experience management philosophy, reflecting high levels of customer empowerment.Design/methodology/approachA literature review provides a ...
openaire +3 more sources
Value-in-exchange or value-in-use? Empirical insights into consumer perceptions. [PDF]
, 2012 This paper considers consumer perceptions of value against the background of emerging paradigm shifts in marketing moving away from traditional transactional ‘value-in-exchange’ approaches where marketers create value for consumers, towards a concept of ‘
Kearns, PJ, Skinner, H
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Business activities to use during the low season [PDF]
, 2018 The objective of this work is to find alternative activities or businesses that contrast the low winter season of an organisation. The research methods are mixed, using a quantitative method with a survey of 50 people and a qualitative method with ...
Basurto, Juan, Yaeghoobi, Ehsan
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Challenges of data management and analytics in omni-channel CRM
, 2017 Data Management and Data Analytics are of huge importance to Business Process Outsourcing Providers in Customer Relationship Management (CRM) in order to offer tailor-made CRM Solutions to their business clients during presales, sales and aftersales ...
Carnein, Matthias +4 more
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Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]
, 2012 This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Ghoneim, A +3 more
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International Journal of Islamic EconomicsIntroduction: The growing significance of customer loyalty in the competitive landscape of Islamic banking underscores the need for Bank Syariah Indonesia to understand the key factors that influence it, particularly in Semarang City.
Yanuar Wendy Wardana, Iqbal Reza Pratama
doaj +1 more source