Results 1 to 10 of about 80,514 (186)
Social Media Influencer Viewing and Intentions to Change Appearance: A Large Scale Cross-Sectional Survey on Female Social Media Users in China [PDF]
Frontiers in Psychology, 2022 Previous studies have reported that general or photo-specific social media use was associated with women’s body dissatisfaction and body image disturbance.
Wenjing Pan, Zhe Mu, Zheng Tang
doaj +2 more sources
Social Media Use, Influencer Status, and Outdoor Risk-Taking in Australian Adults: Cross-Sectional Survey [PDF]
JMIR Public Health and SurveillanceBackgroundThere is growing awareness of the broader health-related harms of social media; yet, research on social media–related injury mortality and morbidity remains limited.
Samuel Cornell, Amy Peden
doaj +2 more sources
Social media research: influencing the influencers [PDF]
, 2012 One of the central concepts in marketing theory is the idea that some individuals are more influential than others, and that these influencers play a central role in driving adoption of new products and services.
Cook, Alessia, Nunan, Dan
core +1 more source
How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
doaj +1 more source
Social Media Influencers in Equestrian Sport [PDF]
Frontiers in Sports and Active Living, 2021 The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for the welfare of horses.
Radmann, Aage +2 more
openaire +5 more sources
Social Media + Society, 2022 This article critically examines influencer retreats as important sites of industrialization within the social media entertainment industry. Using Pangea Dreams as a case study and drawing on industrial discourses and textual artifacts, including ...
Sarah Edwards
doaj +1 more source
MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL
Jurnal Riset Manajemen Sains Indonesia, 2021 Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita ...
Ambara Purusottama
doaj +1 more source
Scientists need social media influencers [PDF]
Science, 2017 Katy Perry has more than 100 million followers on Twitter. Meanwhile, celebrity scientist Neil deGrasse Tyson has only 8.7 million followers. Communicating with the public through social media is time-consuming, and most scientists are not trained for it.
Mauro, Galetti, Raul, Costa-Pereira
openaire +2 more sources
Social Media Influencer Endorsement
International Journal of Online Marketing, 2022 This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous studies of endorsements, factors, which affect the brand attitude, were chosen.
Lakshmi Satya Rayasam, Varsha Khattri
openaire +1 more source
Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor
Matrik, 2021 Upaya pemasaran untuk menarik purchase intention adalah dengan memperhatikan lifestyle di masyarakat disertai dengan adanya social media influencer. Dengan semakin meningkatnya purchase intention terutama yang ditujukan pada generasi Z yang berusia 17-25
I Wayan Gede Antok Setiawan Jodi +3 more
doaj +1 more source