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Effective Factors in Users' Purchase Intention in Social Media Influencer Marketing due to Personality Characteristics; A Case study: Instagram Social Media Users in Iran [PDF]
مطالعات رسانههای نوین, 2023 In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also manage ...
Homa Doroudi, Hadi Mohammadi
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Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
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What causes social media users to engage and mimic virtual influencers? The role of self-congruity [PDF]
Innovative Marketing, 2022 Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers.
Lokweetpun Suprawan, Sasipa Pojanavatee
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
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Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
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Online Media and Global Communication, 2023 Authenticity is a trait that is considered by both Gen Z and Millennials as an integral part of the social media influencer persuasive episode. This research uses thematic analysis to deconstruct how both Gen Z and Millennials develop their perceptions ...
Singer Mara F. +3 more
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JMIR Infodemiology, 2023 BackgroundHealth warnings in tobacco advertisements provide health information while also increasing the perceived risks of tobacco use.
Jiaxi Wu +8 more
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Frontiers in Psychology, 2021 Many studies have linked idealized body image on social media to negative psychological well-being among young females. However, social media influencers’ imagery has not attracted much research attention in either the Western or the Asian context.
Xiaoxiao Zhang +3 more
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Investigations of Interests that are Induced by Remarkers and their Remarks for Item Advertisements Based on Influencer\u27s Recommendation [PDF]
, 2019 In order to sell items of a genre that each user is not interested in, their latent interests of the genre have to be induced. Therefore, we focus on "Influencer," who is the person that has a large impact on a user\u27s behaviors, and research a ...
ARASAWA Komei, HATTORI Shun, KUDO Yasuo
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Social Media + Society, 2023 The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are ...
Ruvimbo Musiyiwa, Jenna Jacobson
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