Results 201 to 210 of about 4,515 (217)

When social media meets destination marketing: the mediating role of attachment to social media influencer

Journal of Hospitality and Tourism Technology, 2023
Lawrence Hoc Nang Fong, Chris Zhu, Christy Ying Ni Liu   +2 more
exaly  

Trust me, trust me not: A nuanced view of influencer marketing on social media

Journal of Business Research, 2021
Hye-Young Kim, Do Yuon Kim
exaly  

Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach

Journal of Internet Commerce, 2023
Arijit Bhattacharya
exaly  

Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing

Journal of Strategic Marketing, 2022
Rico Piehler, Christoph Bürmann, Michael Schade   +2 more
exaly  

Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Journal of Promotion Management, 2021

exaly  

Health education, social media, and tensions of authenticity in the ‘influencer pedagogy’ of health influencer Ashy Bines

Learning, Media and Technology, 2022
Natalie Ann Hendry, Rosie Welch, Catherine Hartung   +2 more
exaly  

Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

Sustainability, 2021
Eunkyoung Han, Eun Ah Ryu
exaly  

Social media influencer marketing: foundations, trends, and ways forward

Electronic Commerce Research, 2023
Weng Marc Lim, Yatish Joshi, Lim Weng Marc   +2 more
exaly  

Social media influencer marketing: A systematic review, integrative framework and future research agenda

International Journal of Consumer Studies, 2021
Demetris Vrontis, Alkis Thrassou, Michael Christofi   +2 more
exaly  

Emoji rhetoric: a social media influencer perspective

Journal of Marketing Management, 2018
Ulrike Gretzel
exaly