Results 211 to 217 of about 4,515 (217)

Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

International Hospitality Review, 2022
exaly  

Cancer misinformation on social media

Ca-A Cancer Journal for Clinicians
June Chan, Stacy Loeb
exaly  

Measuring social media influencer index- insights from facebook, Twitter and Instagram

Journal of Retailing and Consumer Services, 2019
, Yogesh Dwivedi, Reema Aswani
exaly  

Influencer storefronts: impact of social media advertising disclosures on purchases

Journal of Systems and Information Technology
Abrar Al-Ḥasan
exaly  

Social media influencer over-endorsement: Implications from a moderated-mediation analysis

Journal of Retailing and Consumer Services
Weng Marc Lim, Chee Wei Henry Cheah, Kian Yeik Koay   +2 more
exaly  

Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis

Journal of Business Research
Sven Henkel
exaly  

What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects

Journal of Business Research
exaly