Results 31 to 40 of about 80,633 (305)

The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Almana: Jurnal Manajemen dan Bisnis
Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social ...
Welly Surjono
doaj   +1 more source

Influence and Passivity in Social Media [PDF]

Proceedings of the 20th international conference companion on World wide web, 2010
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the ...
Romero, Daniel M., Galuba, Wojciech, Asur, Sitaram, Huberman, Bernardo A.   +3 more
openaire   +3 more sources

Bisnis Vlogging dalam Industri Media Digital di Indonesia [PDF]

, 2018
This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes.
Mahameruaji, J. N. (Jimi), Puspitasari, L. (Lilis), Rahmawan, D. (Detta), Rosfiantika, E. (Evi)   +3 more
core   +2 more sources

Social Media Influence Operations

, 2023
Social media platforms enable largely unrestricted many-to-many communication. In times of crisis, they offer a space for collective sense-making and gave rise to new social phenomena (e.g. open-source investigations). However, they also serve as a tool for threat actors to conduct cyber-enabled social influence operations (CeSIOs) in order to shape ...
openaire   +2 more sources

Social Media User-Influencer Congruity

International Journal of Customer Relationship Marketing and Management, 2021
This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of ...
Nida Tafheem, Hatem El-Gohary, Rana Sobh
openaire   +4 more sources

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source

Individual Fairness for Social Media Influencers

, 2023
Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users.
Ionescu, Stefania, Pagan, Nicolo, Hannak, Aniko   +2 more
openaire   +3 more sources

Effects of Cancer Treatment on Somatosensory and Nociceptive Processing in Children and Adolescents: A Systematic Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Chemotherapy‐induced peripheral neuropathy remains a major complication in pediatric cancer, with disrupted somatosensory and nociceptive processing being a key aspect. This review synthesizes empirical studies on alterations in somatosensory and nociceptive processing in children and adolescents with cancer.
Julia Schweiger, Laura Walz, Michael C. Frühwald, Stefan Lautenbacher, Miriam Kunz   +4 more
wiley   +1 more source

The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator

Media Ekonomi dan Manajemen
This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability.
Robiansyah Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, Saida Zainurossalamia   +3 more
doaj   +1 more source

Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age [PDF]

, 2018
In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms.
Sauerborn, Christina
core   +1 more source