Results 171 to 180 of about 104,425 (201)

Social Media: Influences and Impacts on Culture

2020
Advanced technologies of communication have brought influences and impacts on cultures. There are views that the influences and impacts are brought forward by social media which has been a powerful tool that can affect and form human behaviors as well as culture.
Mui Joo Tang, Eang Teng Chan
openaire   +1 more source

Social Media Influencers

2022
Kiattipoom Kiatkawsin, Seul Ki Lee
openaire   +1 more source

“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

Journal of Business Research, 2021
Eugene Cheng-Xi Aw, Stephanie Hui-Wen Chuah   +1 more
exaly  

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

International Journal of Advertising, 2022
Jung Ah Lee, Sabitha Sudarshan, Laura F Bright   +2 more
exaly  

Consumer resource integration and service innovation in social commerce: the role of social media influencers

Journal of the Academy of Marketing Science, 2022
Satish Nambisan, Jinghua Xiao, Kang Xie   +2 more
exaly  

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International Journal of Information Management, 2021
Liz Barnes, Helen Mccormick, Marta Blazquez Cano   +2 more
exaly  

Social influence and social media

2021
openaire   +1 more source

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Thi Cam Tu Dinh, Yoonjae Lee
exaly  

When less is more: the impact of macro and micro social media influencers’ disclosure

Journal of Marketing Management, 2020
Samantha Kay, Rory Mulcahy, Joy Parkinson   +2 more
exaly  

The influence of social media

2020
Jonathan Matusitz, Elena Berisha
openaire   +1 more source