Results 181 to 190 of about 104,425 (201)

Social media influencers and consumer engagement: A review and future research agenda

International Journal of Consumer Studies, 2023
Kaushal Kishore
exaly  

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023
Rohit Bansal, Muhammad Bilawal Khaskheli   +1 more
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Yan Shan, Kuan-Ju Chen, Jhih-Syuan Lin   +2 more
exaly  

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Journal of Product and Brand Management, 2020
Brian J Taillon, Christine M Kowalczyk
exaly  

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Journal of Retailing and Consumer Services, 2020
Chung-Wha Ki, Heejin Lim
exaly  

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Journal of Interactive Advertising, 2020
Shupei Yuan, Chen Lou
exaly  

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Journal of Travel and Tourism Marketing, 2018
Stephen Pratt
exaly  

Introduction to the Minitrack on Social Media Influencers and Influencing

Proceedings of the Annual Hawaii International Conference on System Sciences
Samira Farivar, Fang Wang, Wangshuai Wang   +2 more
openaire   +2 more sources

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Celebrity Studies, 2017
Susie Khamis, Lawrence Ang
exaly  

Social-Media-Influencer

Nils S. Borchers, Johannes Beckert
openaire   +1 more source