Results 11 to 20 of about 69,418 (309)

Alcohol industry sponsorship and hazardous drinking in UK university students who play sport [PDF]

, 2014
Aim: To examine whether receipt of alcohol industry sponsorship is associated with problematic drinking in UK university students who play sport. Methods: University students (n=2450) participating in sports were invited to complete a pen-and-paper ...
Adams, Ameratunga, Anderson, Anderson, Australian Medical Association, Babor, Casswell, Collins, Conigrave, Gill, Heather, Kuo, Kypri, Leichliter, Martens, Martha, Nelson, Nutt, O'Brien, O'Brien, O'Brien, O'Brien, Oakes, Partington, Rehm, Saunders, Smith, Strategy Unit, Tabachnick, UK Secretary of State for Health, Wechsler   +30 more
core   +3 more sources

An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]

, 2014
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core   +2 more sources

The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

BMC Public Health, 2018
Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators.
Helen Dixon, Maree Scully, Melanie Wakefield, Bridget Kelly, Simone Pettigrew, Kathy Chapman, Jeff Niederdeppe   +6 more
doaj   +1 more source

Cultural Orientations of sport managers [PDF]

, 2006
Various interpretations of sport management are cultural constructs underpinned by core assumptions and values held by members of professional communities. Sport managers world wide share common problems, but differ in how they resolve them.
Adler N., Azzopardi K., Berg B. L., Bloom H., Blouet B., Bobev S., Brannen M., Bryman A., Charmaz K., Chelladurai P., Chelladurai P., Chen M., Colyer S., Costa C., Darlington G., Davis K., Dayan D., Denscombe M., DeSensi J., DeSensi J., DeSensi J. T., DeSensi J. T., Dimitra Papadimitriou, Doherty A., Hall E. T., Hall E. T., Hampden-Turner C., Hampden-Turner C., Hickson D., Hickson D., Hofstede G., Hofstede G., Hofstede G., Hofstede G., Holden N., Inkeles A., Jackson R., Jackson T., Kikulis L., Kluckhohn F., Lessem R., Lewis J., Lewis R. D., Lewis R. D., Martin J., Masteralexis L., Minter R., Nicholson J., Oakley B., Palmer A., Parkhouse B., Rokeach M., Rosa López De D'Amico, Sands R., Schein E., Schneider S., Seagrave S., Slack T., Smith P., Soucie D., Taylor T., Taylor T., Taylor T., Torkildsen G., Triandis H.C., Trompenaars F., Trompenaars F., Trompenaars F., Vassil Girginov, Weese W., Westerbeek H., Willett C., Zetterholm S., Zolotov M.   +73 more
core   +1 more source

Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study

BMC Public Health, 2013
Background High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating.
Carter Mary-Ann, Signal Louise, Edwards Richard, Hoek Janet, Maher Anthony   +4 more
doaj   +1 more source

Sport sponsorship alliances: relationship management for shared value [PDF]

, 2014
© 2014, © Emerald Group Publishing Limited. Purpose – Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its corporate sponsors.
Adair, D, Hermens, A, Morgan, A, Taylor, T   +3 more
core   +1 more source

SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]

Sport Mont, 2006
Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
doaj  

Knowledge, views and experiences of gambling and gambling‐related harms in different ethnic and socio‐economic groups in New Zealand

Australian and New Zealand Journal of Public Health, 2012
Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker, Max W. Abbott, Rebecca J. Gray   +2 more
doaj   +1 more source

Criteria and Indicators Needed to Attract Sponsors and Donators for Sport

Baltic Journal of Sport and Health Sciences, 2018
Background. Since 1980s, sponsorship has increasingly grown and is a powerful and strategic tool used by companies to support their marketing communication plans (Desbordes & Tribou, 2007).
Dino Mujkic, Inga Butienė, Irena Valantinė, Izet Rado   +3 more
doaj   +1 more source

Analyzing the Scientific Trends and Effects of Sports Studies And Sponsorship: A Bibliometric Assessment of a Prominent Journal [PDF]

Sports Business Journal
Purpose: This study explores emerging sports marketing and sponsorship research trends by examining theoretical, thematic, and methodological frameworks across time.
Erfan Moradi, Ashraf ELmidani
doaj   +1 more source