Results 21 to 30 of about 69,418 (309)
Savannah Hockey Classic: An Evaluation of Event Personality and Economic Impact [PDF]
, 2011 In 2009, the Savannah Sports Council hosted its 11th annual Savannah Hockey Classic. In order to assist the future marketing of this event, a study was undertaken to assist the Savannah Sports Council in 3 major ways: (1) To obtain a consumer profile of ...
Dees, Windy, Ph.D., Hall, Todd, Ph.D.
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SPORT I ZDRAVLJE, 2023 Sponsorship as a form of propaganda and a direct way of communicating between the company and its target group of consumers is a significant part of modern marketing strategies of market players. For a company to succeed in any global, regional, national, and even local market, it needs to differentiate itself from its competitors, create a competitive
Slavko Dragosavljević +2 more
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Identifying associations between sport sponsorship decision-making variables
South African Journal of Economic and Management Sciences, 2004 Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
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Specific characteristics of sponsorship contract
Zbornik Radova Pravnog Fakulteta u Splitu, 2022 Sponsorship contract represents one of the legal backgrounds which is commonly used in modern sport. As a relatively “young” and quite specific contract it has not been codificated yet.
Tone Jagodic, Zlatko Mateša
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Storytelling - sponsorship communication in sport
Quality in Sport, 2018 Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market.
Jarosław Kończak
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Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province [PDF]
مدیریت بهره وری, 2009 Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry.
Mir Hassan Seyyed Ameri +3 more
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Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis
Acta Universitatis Carolinae: Kinanthropologica, 2015 Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in ...
Eva Čáslavová +2 more
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Small business sport sponsorship: A case study [PDF]
, 2018 Within a reasonably short timeframe sponsorship has morphed from a passive form of marketing that was often philanthropic in nature (Morgan et al., 2014), to a legitimate element of the promotional mix (Segium & O’Reilly, 2007), and a key strategic ...
Harnett, Denise
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Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
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Next‐generation proteomics improves lung cancer risk prediction
Molecular Oncology, EarlyView.This is one of very few studies that used prediagnostic blood samples from participants of two large population‐based cohorts. We identified, evaluated, and validated an innovative protein marker model that outperformed an established risk prediction model and criteria employed by low‐dose computed tomography in lung cancer screening trials.
Megha Bhardwaj +4 more
wiley +1 more source