Results 241 to 250 of about 14,348 (266)

To introduce a store brand or not: Roles of market information in supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2021
Wei Geng
exaly  

Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
openaire   +1 more source

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
openaire   +1 more source

Money-back guarantee and pricing decision with retailer's store brand

Journal of Retailing and Consumer Services, 2020
Zongsheng Huang
exaly  

Impacts of store-brand introduction on a multiple-echelon supply chain

European Journal of Operational Research, 2021
Rong Cheng, Hua Ke, Yongrui Duan
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat   +1 more
exaly  

The store-as-a-brand strategy: The effect of store environment on customer responses

Journal of Retailing and Consumer Services, 2014
Youn-Kyung Kim
exaly  

Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire   +2 more sources

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Production and Operations Management, 2015
Jun Ru, Ruixia Shi
exaly  

Store Branding

2018
openaire   +1 more source