Results 251 to 260 of about 24,940 (314)

A multi-platform analysis of e-cigarette online marketing in China (2024-2025). [PDF]

open access: yesDialogues Health
Liu R   +6 more
europepmc   +1 more source

Store brand and store loyalty: The moderating role of store brand positioning

Marketing Letters, 2010
Despite extensive research, the relationship between store brand loyalty and store loyalty remains uncertain. Recent research suggest a nonmonotonic relationship between store brand loyalty and store loyalty: positive up to a certain store brand loyalty level, after which it becomes negative (inverted U).
Mercedes Martos-Partal   +2 more
exaly   +2 more sources

Store-Brand Introduction and Multilateral Contracting

Manufacturing and Service Operations Management, 2022
Problem definition: We explore the impacts of store-brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national-brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized: simultaneous (secret offers) versus sequential contracting ...
Quan Zheng, Xiajun Amy Pan
exaly   +2 more sources

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
openaire   +1 more source

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