Results 271 to 280 of about 24,940 (314)
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Do Store Brands Aid Store Loyalty?
Management Science, 2016Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty.
Satheesh Seenivasan +2 more
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Store Brand und Store Brand Management
2018In diesem Kapitel wird das Konzept der Store Brand hergeleitet und das K-V-A- Rahmenmodell fur die Entwicklung starker Store Brands eingefuhrt. Zudem wird der zugehorige Management-Prozess strukturiert. Bezuge zu den Entwicklungsphasen einer Store Brand werden erortert.
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2014
In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
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In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
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Supply chains in the presence of store brands
European Journal of Operational Research, 2013Abstract Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand,
Xiang Fang +2 more
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1997
One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
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One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
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The Influence of Branded Stores Within a Store: An Abstract
2017Branded store-within-stores is an innovative approach aimed at improving customer engagement, retail store design and layout, and ultimately, value creation for customers, brands, and retailers (Jerath and Zhang 2010; Sorescu et al. 2011). Typically in a branded store-within-store format, specific brands agree with a retailer to have a standalone ...
Vishag Badrinarayanan, Enrique Becerra
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Review of Marketing Science, 2006
Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands.
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Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands.
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Research on the impact of Private Brands on store brands
2008 IEEE International Conference on Automation and Logistics, 2008Private brand development is a double-edged sword. A successful extension can make benefits for the retail enterprises, while on the contrary, an unsuccessful one may result in brand dilution. Product attributes of private brand is one of the brand attributes which can be controlled by retailers.
null Depeng Zhang +2 more
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Store Brand Management: Brand Citizenship
2018Aspekte der internen Markenfuhrung und des Brand Citizenship Behavior werden fur das Store Barnd Management erortert.
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Relationships among happy songs, store brand image, and store brand awareness
Social Behavior and Personality: an international journalIn this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships.
Guangquan Yuan, Heping Yang
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