Results 291 to 300 of about 24,940 (314)
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Interacting with strategic waiting for store brand: Online selling format selection
Journal of Retailing and Consumer Services, 2022Zongsheng Huang, Bin Liu
exaly
Money-back guarantee and pricing decision with retailer's store brand
Journal of Retailing and Consumer Services, 2020Zongsheng Huang
exaly
Substitution effect of retailer store brand and manufacturer encroachment
International Journal of Production Economics, 2021Ganesh Balasubramanian +1 more
exaly
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
Journal of Retailing, 2013Pierre-Yann Dolbec +1 more
exaly
The store-as-a-brand strategy: The effect of store environment on customer responses
Journal of Retailing and Consumer Services, 2014Youn-Kyung Kim
exaly
Generic Brands versus National Brands and Store Brands
Journal of Advertising Research, 1982Isabella C.M. Cunningham +2 more
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Scent brandings: case of shoe stores
2019As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire +2 more sources
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
Production and Operations Management, 2015Jun Ru, Ruixia Shi
exaly
Store brand and national brand promotion attitudes antecedents
Journal of Business Research, 2011Enrique Manzur +2 more
exaly