Results 281 to 290 of about 24,940 (314)

Store Brand: Hinführung

2018
Einkaufsstatten als starke Marken zu entwickeln, ist fur Handler heute eine Pflichtaufgabe. Dieses Kapitel stellt dar, welche Triebkrafte dazu fuhren, wie die Beziehungen sind und warum starke Marken eine relevante Herangehensweise darstellen. In einem Gastbeitrag werden zudem erweiternde Perspektiven aufgegriffen.
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Are store brands perceived to be just another brand?

Journal of Product & Brand Management, 1997
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects survey data from 923 respondents regarding store patronage ...
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Interactions between store brand introduction and information sharing decisions considering store brand spillover

Annals of Operations Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Hui Cao, Jinjiang Yan
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Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Journal of Retailing and Consumer Services, 2012
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
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Store Brands in Tourist Services

2016
A current trend in retailing is the use of a brand extension strategy by supermarkets and hypermarkets, which enhances the store brand’s presence in a growing number of product categories. In the travel services domain, research on store brand extension is scarce. This research paper aims to fill in a gap on brand extension of current traditional store
Enrique Bigné, Eva-María Caplliure, María-José Miquel   +2 more
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Store brand introduction, retail competition and manufacturers’ coping strategies

Transportation Research, Part E: Logistics and Transportation Review, 2022
Lu Hsiao, Hui Xiong
exaly  

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
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THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
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To introduce a store brand or not: Roles of market information in supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2021
Wei Geng
exaly  

Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
openaire   +1 more source