Results 261 to 270 of about 24,940 (314)

The development of store brands and the store as a brand in supermarkets in the Netherlands

The International Review of Retail, Distribution and Consumer Research, 2009
The price war between supermarkets in the Netherlands, which was launched in October 2003 by Albert Heijn, has strongly influenced the position and development of store brands and store formulas. Based on international research, we can conclude that the store brand is used increasingly frequently as an instrument for store formula positioning. This has
Ton Luijten, Will Reijnders
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Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality

Journal of Product & Brand Management, 2007
PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
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Price competition and store competition: Store brands vs. national brand

European Journal of Operational Research, 2013
Abstract This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.
Sungchul Choi, Karima Fredj
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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship

Social Behavior and Personality: an international journal, 2023
Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
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Consumers’ quality perception of national branded, national store branded, and imported store branded beef

Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165, Grunert, Klaus G.; id_orcid 0000-0001-8482-184X, Barreira, Maria Madalena, Fontes, Magda Aguiar   +3 more
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Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
Abstract The competition between national brands (NBs) and store brands (SBs) has evolved from the mere imitation of physical characteristics to what we call affect-based competition. We propose a model of moderated mediation empirically validated on 350 participants in a field study conducted in a multi-brand store. The results show the existence of
Francesco Massara, Daniele Scarpi, Robert D. Melara, Daniele Porcheddu   +3 more
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Manufacturer encroachment in the presence of the store-brand

Kybernetes, 2023
PurposeThis paper aims to identify the conditions under which encroachment is a viable strategy for a manufacturer to gain competitive advantage and achieve higher profitability in the presence of the store-brand.Design/methodology/approachThis paper proposes game-theoretic models in a two-echelon supply chain consisting of a manufacturer (him) and a ...
Jiaquan Yang, Jinyu Fang, Jiafu Su
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Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

2019
Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Belaid, S., Behi, A.T., Belaid, D.F., Lacoeuilhe, J.   +3 more
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Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing, 2005
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K., Odekerken-Schröder, G.J., Goedertier, F., van Ossel, G.   +3 more
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Building Store Loyalty through Store Brands

Journal of Marketing Research, 2000
In this article, the authors study the role of a store brand in building store loyalty through a game theoretic analysis. In a market in which a segment of consumers is sensitive to product quality and consumers' brand choice in low-involvement packaged goods categories is characterized by inertia, the authors show that quality store brands can be an ...
Marcel Corstjens, Rajiv Lal
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