Results 191 to 200 of about 369 (213)

The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly  

Consumer evaluations of store brands: effects of store image and product attributes

Journal of Retailing and Consumer Services, 2004
Allard C R Van Riel, Janjaap Semeijn
exaly  

Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire   +2 more sources

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Journal of Retailing and Consumer Services, 2008
Natalia Rubio, Javier Oubiña
exaly  

Store Branding

2018
openaire   +1 more source

Store Brands

2018
openaire   +1 more source

A cross-category and cross-country analysis of umbrella branding for national and store brands

Journal of the Academy of Marketing Science, 2011
Tülin Erdem, Erdem Tülin
exaly  

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Review of Industrial Organization, 2004
Fiona Scott Morton
exaly  

Multitier Store Brands and Channel Profits

Journal of Marketing Research, 2015
Woochoel Shin
exaly  

How store brands build retailer brand image

International Journal of Retail and Distribution Management, 2012
Catherine Viot, Florence Kremer
exaly