Results 201 to 210 of about 369 (213)

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

Journal of Retailing, 2011
Dominic Thomas, Mauricio Palmeira
exaly  

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Journal of Business Research, 2011
Yeqing Bao, Shibin Sheng, Yongchuan Bao   +2 more
exaly  

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Marketing Science, 2013
Danko Turcic, Sherif Nasser, Chakravarthi Narasimhan   +2 more
exaly  

The influence of store aesthetics on evaluation of private label brands

Journal of Product and Brand Management, 1996
Arun K Jain
exaly  

Does store image influence demand for organic store brands?

Journal of Retailing and Consumer Services, 2012
exaly  

Die Store Brand

2018
openaire   +1 more source

Using product sampling to augment the perceived quality of store brands

Journal of Retailing, 2004
exaly  

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Journal of Retailing, 2004
exaly  

Die Store Brand

openaire   +1 more source

Corporate brand image, satisfaction and store loyalty

International Journal of Retail and Distribution Management, 2007
exaly