Results 101 to 110 of about 7,818 (212)

Digital touchpoints for loyalty building

Customer loyalty is a strategic asset in competitive markets, especially where customers are scarce and switching between brands is easy. By fostering long-term relationships between customers and companies, loyalty helps to increase sales, influence ...
Mantovani, Alice, Ciacci, Andrea, Branca, Generoso   +2 more
core  

How to Demonstrate Trustworthy Use of AI in Public Services: A Case Study

Information Systems Journal, EarlyView.
ABSTRACT Government leaders across the globe are grappling with how to harness and integrate artificial intelligence (AI) to enhance public service delivery and efficiency. Yet, a key challenge faced is how to build and maintain the trust of stakeholders. Trust is critical for the acceptance and sustained adoption of AI technologies, as well as to gain
Natalie Smith, Nicole Gillespie, Tapani Rinta‐Kahila, Steven Lockey, Javad Pool, Caitlin Curtis   +5 more
wiley   +1 more source

Touchpoints and systems for unmanned autonomous urban ferry operation

Currently, both experimental and commercial autonomous ferry services have a safety operator onboard who monitors the ferry systems, takes care of the passengers' safety, and gives them the necessary information.
Eide, Egil Sverre, Petermann, Felix-Marcel, Alsos, Ole Andreas, Breivik, Morten   +3 more
core   +1 more source

Freeriding and Rebellion: An Investigation of Open Source Vendor Relicensing and Member Hard Forking Events

Information Systems Journal, EarlyView.
ABSTRACT Open source engagement is an ongoing effort in which members continuously interact with evolving project dynamics. Engagement extends beyond writing code or setting policy; it is a shared practice of understanding, negotiating, and adapting to the social and technical structures that define a project.
Dawn Foster, Matt Germonprez
wiley   +1 more source

The Brand as a Place. For a Model Interpreting the Behavior of Brands

DIID
What if the brand is a place? In specialist literature, the brand interacts through a series of tangible and intangible touchpoints with its interlocutors.
Francesco E. Guida, Elisa Finesso
doaj   +1 more source

Cultivating customer advocacy by stimulating the most critical touchpoints : Case of ALSO Finland Ltd [PDF]

, 2012
This thesis focuses on touchpoint management and the objective is to cultivate customer advocacy by improving the most critical touchpoints between the case company and its customers.
Grönlund, Susanna
core  

What Does Psychological Wellbeing at Work Mean to Healthcare Professionals' and for Patients' Experiences of Care?

Journal of Advanced Nursing, EarlyView.
ABSTRACT Aim To explore perceptions of healthcare professionals' psychological wellbeing at work and patients' experiences of care. Design Narrative interviews were undertaken as part of a wider experience‐based co‐design study. Methods Interviews were undertaken March to December 2022 with 19 participants (healthcare professionals n = 13 and patients ...
Kathryn Bamforth, Helen Lloyd, Bridie Kent, Jill Maben, Susie Pearce   +4 more
wiley   +1 more source

Capturing the Work of Nurses in General Practice: Development and Testing of the OCEAN‐GPN Tools

Journal of Advanced Nursing, EarlyView.
ABSTRACT Aim To provide a worked example of the process used in developing data collection tools to measure the profile and practice of Australian general practice nurses (GPNs). Design Methodological discussion. Methods An iterative design process encompassing the steps of sandpit development, alpha, beta and pilot (field) testing, alongside ...
Elizabeth Halcomb, Ruth Mursa, Sue Randall, Julie Gordon, Yang Lu, Joan Henderson, Asha Beattie, Christopher Harrison   +7 more
wiley   +1 more source

Learnings, Challenges and Processes of Prioritizing Initial Programme Theories on Contextually Appropriate Nurse Staffing Models With a Multinational Team: A Realist Methodology Case Example

Journal of Clinical Nursing, EarlyView.
ABSTRACT Aim To describe the processes, consensus‐building activities, learning and challenges of prioritizing initial programme theories on appropriate nurse staffing models across a multinational research team of academics, trainees and knowledge users from four countries.
Kaitlyn Tate, Andrew Booth, Gillian Harvey, Tony Ryan, Inge Wolbers, Pieterbas Lalleman, Candice Oster, Rachel Flynn, Tatiana Penconek, Matthias Hoben, Tim Schultz, Greta G. Cummings, on behalf of the ReSoNANCE (Realist Synthesis of Nursing in Australia Netherlands Canada and England) group   +12 more
wiley   +1 more source

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

, 2019
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints.
Rosengren, Sara,, Bigne, Enrique,
core   +1 more source