Results 251 to 260 of about 41,325 (305)

Consumers' Understanding of Energy Labels: Perception of Eco‐Design With Scale Range and Color‐Coding

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Energy labels help consumers understand the environmental impact of products. This drives consumer behavior. Knowing how label features are perceived can thus have important implications for design, policy, and management. Energy labels contain different design features that convey information about the range of available energy classes.
Emil Skog, Patrik Sörqvist
wiley   +1 more source

No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash   +4 more
wiley   +1 more source

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Journal of Consumer Research, 1994
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values.
Babin, Barry J.   +2 more
openaire   +1 more source

Utilitarian and hedonic shopping value in the US discount sector

Journal of Retailing and Consumer Services, 2009
Abstract General merchandise discount retailers in the US have evolved to offer higher levels of hedonic shopping value, thereby intensifying levels of intra- and inter-type competition within the industry. Academic research on consumer reactions to these efforts is limited.
Jason M. Carpenter, Marguerite Moore
openaire   +1 more source

Retail attributes' differential effects on utilitarian versus hedonic shopping value

Journal of Consumer Marketing, 2011
Purpose – This study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have differential effects (i.e. strength and direction) on hedonic versus utilitarian shopping value.Design/methodology/approach – Shoppers at three grocery outlets in a ...
Svein Ottar Olsen, Kåre Skallerud
openaire   +1 more source

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