Results 11 to 20 of about 133,997 (267)
Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy
Economies, 2019 This study offers new insights into the sustainable wine market by exploring consumers’ perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine.
Roberta Capitello, Lucie Sirieix
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Consumer preferences and purchasing rationales for wine: a multivariate data analysis
New Medit, 2020 The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as Portugal ...
Carla Ferreira +5 more
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ATTITUDES OF LITHUANIAN CONSUMERS TOWARDS THE COUNTRY OF ORIGIN OF WINE
Ekonomika, 2013 . The purpose of the study was to evaluate the attitudes of Lithuanian consumers towards the country of origin (COO) of wine. The main factors that influence the effect of COO and the mechanism of its formation were identified.
Ramūnas Časas, Birutė Makauskienė
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Czech wine consumers: maturing with age? [PDF]
, 2015 The purpose of this study is to identify the most important motivations for drinking wine and the factors influencing wine purchase in the Czech Republic and to ascertain if there are significant differences between genders and age groups.
Anchor, J.R, Lacinová, Tereza
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One size does (obviously not) fit all: Using product attributes for wine market segmentation [PDF]
, 2017 The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences.
Chrysochou, Polymeros +4 more
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Developing a multidimensional framework for wine tourist behavior: Evidence from Greece
Wine Economics and Policy, 2015 In response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a ...
Maria Alebaki +2 more
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European Research on Management and Business Economics, 2018 This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction.
Cristina Calvo-Porral +2 more
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International Journal of Food Microbiology, 2020 Acetic acid bacteria form a complex microbiota that plays a fundamental role in the industrial production of vinegar through the incomplete oxidation reaction from ethanol to acetic acid. The organoleptic properties and the quality of vinegar are influenced by many factors, especially by the raw material used as acetification substrate, the microbial ...
Juan J. Román-Camacho +5 more
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Agrekon, 2023 Wine is a highly-valued-added end product of an important agricultural value chain. In this product category, the single-serve wine by-the-glass (WBG) option in restaurants presents a largely underutilized business opportunity. Academic research examining consumer behavioural psychology-based constructs in the situational consumption context of ...
Johan Bruwer, Martin Kidd, Nick Vink
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Beverages, 2019 Positioning a fine wine is a complex marketing operation which tends to focus on product characteristics and tends to ignore the consumer–brand relationship.
Federica Galli +2 more
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