Results 221 to 230 of about 133,997 (267)

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

Australasian Marketing Journal, 2023
This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and ...
Johan Bruwer   +6 more
openaire   +2 more sources

Polymorphisms of Saccharomyces cerevisiae Genes Involved in Wine Production

Current Microbiology, 2008
The setting up of new molecular methods for Saccharomyces cerevisiae typing is valuable in enology. Actually, the ability to discriminate different strains in wine making can have a benefit both for the control of the fermentation process and for the preservation of wine typicity.
I. Vigentini   +3 more
openaire   +3 more sources

Product involvement and the evaluation of wine quality

Qualitative Market Research: An International Journal, 2006
PurposeThe aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on.Design/methodology/approachThe study used focus groups (including wine tasting as a
Steve Charters, Simone Pettigrew
openaire   +1 more source

Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention

Current Issues in Tourism, 2020
Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests.
Gang Wu, Lifang Liang
openaire   +1 more source

Possible Mechanism for Involvement of Cysteine in Aroma Production in Wine

Journal of Agricultural and Food Chemistry, 2002
Under conditions close to those of wine, that is, low pH, aqueous medium, and low temperatures, this work describes N-(2-sulfanylethyl)-2-oxopropanamide (1), a new intermediate in the formation of 2-acetylthiazole from methylglyoxal and cysteine.
Stéphanie, Marchand   +3 more
openaire   +2 more sources

Relationship of Wine Consumers' Self-Confidence, Product Involvement, and Packaging Cues

Journal of Foodservice Business Research, 2008
ABSTRACT Demand for table wine in the US is stronger than any time since the 1970s, driven mainly by news relating moderate wine consumption to positive health benefits and more highly evolved marketing campaigns by major brand marketers. Yet, wine consumers continually make choices among products without adequate information.
Nelson Barber, Barbara Almanza, Tim Dodd
openaire   +1 more source

Self-concept, product involvement and consumption occasions

British Food Journal, 2017
Purpose The purpose of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion. The predictive effects of self-concept on this interaction were also explored.
David Roe, Johan Bruwer
openaire   +2 more sources

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