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Linking Wine Preferences to the Choice of Wine Tourism Destinations
Journal of Travel Research, 2005This article explores the links between wine consumers’ preferences for wine from particular countries or regions and their interest in, and propensity to travel to, specific wine regions. Data from a convenience sample of 161 wine consumers in Calgary, Canada, revealed that specific appellation-of-origin preferences (e.g., for Australian or French ...
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In Italy wine tourism is becoming increasingly important in all regions. An integrated offering has been developed in vitivinicultural areas, including a diversified portfolio of wine-related experiences provided by wineries and other actors. A relevant role for the birth and the development of wine tourism has been played by the main associations ...
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